Twinings names affiliate marketing strategy lead

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by Anna Munhin May 25, 2023 News
Twinings names affiliate marketing strategy lead

Twinings is a drinks brand that wants to be seen as a health and wellbeing drinks brand.

Wolfenden won a competitive tender process for the brief as they look to shift consumer perception from just being a tea brand.

The Twinings brand is going through an exciting phase. Twinings' Channel Business Manager explained that the next stage in the brand journey is all about raising awareness of the expertise that Twinings has in ethicallysourced ingredients and the benefits from a health and wellbeing perspective.

Wolfenden demonstrated the opportunities for us to do this from an affiliate marketing perspective so we chose them to partner with. We are enjoying working with the Wolfenden team.

Twinings will be launching a number of new products.

Twinings is an exciting new partner for the brand. Wolfenden's Managing Director, Daisy Wolfenden, said it was an honour to work with Twinings.

Twinings will be introduced to a new space and help move the needle in terms of brand perception by building a diverse range of affiliates. We are looking forward to a great year.