Digital marketing is having an identity crisis. Some of the tactics that marketers have used for decades are showing signs of aging. New opportunities are being created for brands to do things differently than before.
They have a lot of marketing automation strategies. There's no question artificial intelligence, machine learning, and deep learning are influencing every digital marketing vertical, from email marketing to pay per click campaigns.
We are going to look at four marketing automation strategies in the years to come.
Pay-per-click marketers have been using automation for a long time. A new generation of exciting tools is helping pay per click marketers run more responsive campaigns and do more with less.
The Campaign Automator tool from Optmyzr allows brands to serve more relevant ads and ensure a better user experience on every conversion. The risk of suggesting a product that the prospect cannot buy is reduced by using tools like this. This helps boost marketingROI when marketers find ways to reduce ad spend.
The pace of automation has dramatically improved in recent years, and email marketing is one of the niches where it has played a critical role. The email marketing funnel can now be automated. There are some examples.
Users can be captured before they leave your site by using automated website popups and snoozing on the screen.
Reminder emails are sent to users who sign up.
Automatic follow-up emails based on user actions in the sales funnel can be used to nurture leads.
inactive email addresses and users who haven't taken any action within a specified time frame are removed.
The most important thing a brand can do is to start. Paper bag manufacturer Q IS Packaging achieved a 13% sales conversion rate after launching andAutomating targeted email campaigns. They followed a way of doing things.
One of the most promising marketing automation opportunities is personalization. The labor inputs needed to create compelling marketing copy are being reduced by large language models.
I've tested some of these tools and found them to be very impressive for short, grabby copy-like headlines, CTAs, and social media marketing. They will likely be better at long applications in the future.
They can do more than write marketing copy. They can be used by marketers to develop new or improved content strategies, develop buyer personas, and outline longer thought leadership pieces.
It's not possible to segment target audiences with specificity. Tools likeSegment can. Customer data from mobile and web apps is collected and sanitized by segment.
Compared to human-driven processes or ad hoc automations, segmenting tools are much more efficient and accurate. Many transactions still take place offline, so they're useful in that area.
Marketing automation has been a part of the industry for a long time. It's clear that marketing automation has room for improvement if we zoom in. New and improved strategies are certain to complement the more established ones.
Marketers and brands need to keep up with the ever-changing technology. They need to be bold in embracing promising strategies while being careful not to get caught up in dead-end hype cycles.