Simpleview and ICCA Dedicated to Boosting Global Business Events Sector Recovery

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by Anna Munhin May 24, 2023 News
Simpleview and ICCA Dedicated to Boosting Global Business Events Sector Recovery

PR NewswirePR Newswire

Simpleview technology and services for digital transformation have been launched.

Simpleview is excited to announce the launch of ICCA's new technology stack. ICCA, which represents the interests of over 1,100 global meeting destinations, venues, suppliers, and partners, now utilizes Simpleview's industry-leading products, services, and platforms.

Simpleview logo (PRNewsfoto/SIMPLEVIEW)

The launch of Simpleview represents a complete redesign and reinvention of the ICCA tech stack. A new ICCA website and content management system, customer relationship management platform, and association database are included.

Rich Reasons, president of Simpleview, said they are proud to be ICCA's technology partner. Our mutual commitment to the continued success of ICCA's global community is demonstrated by this digital transformation journey and deep collaboration.

A yearlong process of discovery, exploration, and collaboration with input from stakeholders, senior leadership, and the ICCA Board of Directors is what led to the launch. ICCA prioritized modernizing technologies and adding value to the member experience by better utilizing their knowledge hub, member collaboration and the association meetings database. The project was taken from idea to reality with the help of Simpleview.

The CEO of ICCA said that Simpleview has been a good partner. The team's global expertise, industry insights, technology, implementation processes, and team allowed us to rethink how we interact with members. Our new website and supporting platforms have been re- engineered to provide more value while delivering the qualified business leads, knowledge sharing, and up-to-date industry information our members depend on.

Simpleview is a leading provider of digital marketing and data insights for destination marketing organizations. The company works with clients of all sizes, including small towns, world capitals, top meeting destinations, and countries across multiple continents.

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Simpleview is the source of the information.

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