Acoustic Debuts First-of-Its-Kind, Intent-Based Multichannel Marketing Platform

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by Samuel Pordengerg May 24, 2023 News
Acoustic Debuts First-of-Its-Kind, Intent-Based Multichannel Marketing Platform

The acoustic connect platform gives marketers unparalleled behavioral insights, giving them total visibility from campaign launch to conversion to elevate customer experiences.

Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of acoustic connect, a first-of-its-kind, all-in-one platform for multichannel marketing With acoustic connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to use real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies

With the absence of unified solutions that meet these demands, it has become increasingly difficult to engage consumers effectively and deliver high-quality customer experiences. Traditional marketing platforms can't give brands a comprehensive understanding of how their customers interact with them. The gap is closed by the use of behavior-based signals that reveal every interaction during the customer journey. By uncovering the intent behind each engagement, marketers get the critical information needed to craft truly personalized journeys that foster customer loyalty.

Behavioral experience insights are included in an all-in-one platform.

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It is important to deliver personalized, one-to-one customer experiences. "Integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge until now." "Acoustic connect surpasses existing marketing platforms by allowing marketers to manage and maximize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned." We are excited to change the way marketers approach customer journeys by offering a solution that combines insight and action.

A robust, all-in-one platform is provided by Acoustic Connect.

  • Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts.
  • Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys.
  • Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth.

"Our partnership with Acoustic is allowing us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart- home fragrance company. The release of acoustic connect will allow us to see the impact of our comms in a clear, cohesive way. The ability to see customer interactions in a single dashboard will allow my team to create next-level customer experiences. These new capabilities will have a big impact on our business.

It is possible for brands to differentiate themselves in a highly competitive marketplace with the help of acoustic connect. With in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences.

There is a new service called acoustic connect. To schedule a demo, please visit acoustic.com/solutions/connect or contact your acoustic sales executive.

L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility. Our diverse range of solutions includes unified marketing and digital customer experience insights. Businesses can drive customer lifetime value with the help of our award-winning technology. The Acoustic portfolio can be found at www. acoustic.com.

L.P. is a source of acoustic information.