Mediacorp partners with Ecosystm to drive stronger engagement with audiences

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by Jacob Solomon May 24, 2023 News
Mediacorp partners with Ecosystm to drive stronger engagement with audiences

A Memorandum of Understanding has been signed between Singapore's media network Mediacorp and a global technology research company.

The companies will look to co-create new digital and on-grounds in the technology and innovation space for advertisers to drive stronger engagement with audiences.

Possible initiatives include the development of branded content featuring key innovations and personalities in the tech enterprise world, as well as the creation of roundtables and business forums showcasing thought leadership in the tech innovation community in Singapore and the region.

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In an age when technology is so important in our daily lives, this collaboration provides us with an opportunity to reach a wider audience. We aim to create new and innovative touchpoints for our clients to engage with existing customers and reach new audiences.

Parminder Singh, the chief commercial officer and chief digital officer at Mediacorp, said, "We are excited to work with Ecosystm to create more exciting content and commercial opportunities for our clients." We are looking forward to creating unique experiences for audiences and advertisers together.

Specific initiatives will be rolled out in the coming weeks as a result of this MOU.

MARKETING-INTERACTIVE is looking for more information.

Mediacorp has been working hard this year to address the needs of advertisers. For the first time, advertisers in the Singapore market will be able to use non-fungible token (NFT) in their marketing campaigns thanks to a partnership with Mintable. The tie-up between Mediacorp and Mintable will allow advertisers to build stronger engagement and brand loyalty with today's digital-first audiences.

The development and publicity of clients' NFT campaigns will be driven by Mediacorp. Mediacorp and Mintable will work with clients to draw up end-to-end NFT campaign strategies. It is possible for clients to work with Mediacorp to design NFTs from scratch or have their existing content and media assets converted into NFTs. Mintable will manage the hosting of these NFTs on its platform for Mediacorp's clients.

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