Top 15 Semrush Competitors and Alternatives

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by Anna Munhin May 23, 2023 News
Top 15 Semrush Competitors and Alternatives

An online visibility management platform is offered by Semrush, a Boston, Massachusetts-based company. The company was started by Shchegolev and Melnikov.

The platform allows users to build, manage, and measure marketing campaigns across digital channels.

Semrush started trading on the New York Stock Exchange after going public. The company's Backlinks insights data was integrated with Surferseo. Semrush had more than one thousand employees and 94,000 customers. Over 50,000 users are active on the platform.

Semrush has a number of features, including domain authority tracking, site audits, competitor, backlink, and traffic analysis. Semrush allows users to plan and manage posts on a number of social media sites.

Semrush acquired the Backlinko which draws 500,000 monthly visits. Semrush Academy is an educational hub for the internet.

The company faces stiff competition from many other companies.

There is an in-depth analysis of Semrush's competitors.

1. Ahrefs

The year was 2010

The headquarters is in Singapore.

Ahrefs is a company that provides free educational materials. It caters to people who work in marketing.

Anyone can use Ahrefs to stay on top of their competitors, drive more search traffic and improve their website.

There are several features on the platform. A backlink checker and organic traffic research tool are offered by the site explorer.

The content explorer feature can be used by online marketers to check the popularity of topics. Ahrefs was the top Semrush competitor and alternative due to the release of over 60 new features.

If you want your business to rank better in search engines, you need to first understand why SEO is so crucial.

We've covered all of this in our latest blog post: https://t.co/DU3llU0hXF

— Ahrefs (@ahrefs) May 16, 2023

2. Moz

The year started in 2004.

The office is located in Seattle, Washington.

The company founded by Fishkin and Muessig is called 'Moz'. It started as a website for sharing research and ideas, but was renamed to "Moz" in order to better serve businesses.

Businesses can use the software, educational videos, and advice offered by Moz. Semrush is an all-purpose solution with tools for a site audit.

Businesses can use either the pro or local version of the software. Moz has a number of free tools that highlight Page Authority and Domain Authority.

It's one of the best alternatives to Semrush because users can perform research from the browser bar.

3. SimilarWeb

The year started in 2007.

New York is the location of the headquarters.

SimilarWeb specializes in analyzing web traffic and performance. The company has 12 offices around the world. SimilarWeb went public in May of 2021.

SimilarWeb gives a view of all digital activity across customers, partners, and competitors. SimilarWeb uses an "inbound machine" that is driven by free tools at the top of the funnel.

The company adopted a reverse- trial pricing model. The approach increased SimilarWeb's revenue by over 50%. SimilarWeb is a Semrush competitor.

4. Hootsuite

The year started in 2008.

The office is located in Canada.

It's a social media management platform. Companies can use it to manage engagement and content on social media networks. More than 18 million people used Hootsuite in the year 2000. 30% of the company's employees were laid off in August.

In addition to AdEspresso, LiftMetrix, and Sparkcentral, Hootsuite acquired several other startup companies.

One of the top Semrush competitors is Hootsuite, which allows users to plan and schedule posts on a number of social media sites.

Compliance: Everyone's favorite word 🙃 Here's what you need to know about staying compliant to industry regulations on social media. https://t.co/Iq0KiKRL5V

— Hootsuite 🦉 (@hootsuite) May 22, 2023

5. Zoho Social

The year was 1996.

The headquarters are in Chennai, Tamil Nadu.

The social media management platform is offered by Zoho Inc. Mid-sized businesses are what it caters to. Around 12,000 employees were employed by the company in the year 2000.

Integration with other Zoho solutions is the main competitive advantage. A single dashboard allows users to schedule posts, manage social networks, track conversations, and measure social media performance.

TikTok was introduced in Sep 2022. Semrush is one of the best options.

6. Sprout Social

The year was 2010

The headquarters is in Chicago, Illinois.

Large teams and enterprise companies can use Sprout Social. Social media listening is one of the solutions it provides. Over 34,000 brands and agencies were served by the social media company.

Semrush and Sprout compete in a number of categories. In a single platform, users can manage all of their social media accounts.

It's one of the best alternatives to Semrush due to the fact that it's one of the best ways to manage videos.

New #AI capabilities are emerging in a variety of spaces. But what good is any technology if users don’t adopt it? How valuable is any investment if it’s not driving tangible impact for your business or can’t be trusted? https://t.co/oeghH74jJp

— Sprout Social (@SproutSocial) April 6, 2023

7. BrightEdge

The year started in 2007.

Foster City is located in California.

A deep learning engine is used to power BrightEdge. Microsoft, Adobe, and 64 other companies use BrightEdge to generate more organic traffic. The company acquired Oncrawl.

BrightEdge is a leader in performance. It allows users to transform online content into traffic, conversions, and revenue by measuring engagement across all digital channels.

BrightEdge and Oncrawl collaborated to create a new intelligent system. BrightEdge is a Semrush alternative.

8. ContentKing

The year started in 2015.

Amsterdam is the headquarters of the Netherlands.

Content King is an auditing and monitoring solution for the internet. Businesses can maximize search engine visibility by using it. ContentKing had 21 employees and 800 clients, including 200 enterprise-level customers.

Content King has a real-time monitoring tool. Conductor acquired Content King for an undisclosed amount and integrated it into its platform to create an end-to-endseo solution Content King has a greater advantage over Semrush.

The year started in 2004.

The company is based in Nashville, Tennessee.

The all-in-one solution is called Raven Tools. Half of users considered Semrush before purchasing Raven Tools, according to a 4.5-star rating by the research firm.

There are several features of Raven Tools, including site auditor. Small agencies to professional and beginner marketers are just some of the entities that it caters to.

Users can use data from different platforms, such as Bing Ads and Facebook, to create custom reports, making it a worthy alternative to Semrush.

10. SE Ranking

The year was 2013.

The office is located in Palo Alto, California.

SE Ranking has a rating of 4.8 stars on G2 from 1,148 reviews. Digital marketing agencies and website owners can use it. New tools and integrations were released by SE Ranking.

SE Ranking expanded its database and made it easier to use. It is now possible for marketers to fulfill almost any of the initiatives within the ranking system.

SE Ranking will improve tools and data processing in order to deliver more accurate traffic estimates in the years to come. Se Ranking is a Semrush competitor.

11. Serpstat

The year was 2013.

The headquarters is in Odesa, Ukraine.

Serpstat is a platform for researching and analyzing competitors. Serpstat has a 4.5-star rating from 443 customer reviews and 87 employees.

Serpstat users can use the platform to execute a wide range of research. New features and updates were released in the year 2000.

On a specific day, marketers can use the Keyword Trends tool to check popular topics around the world. Serpstat's competitive advantage over Semrush has been increased.

Familiar? 🧐

With numerous articles and publications discussing #AI, it's easy to get lost in the jargon and miss the vital context.

That's why we have created an AI glossary to help you expand your knowledge and understand the latest terms in one go 👉 https://t.co/559PRvC137 pic.twitter.com/wkmDYysSrc

— Serpstat (@serpstat) May 17, 2023

12. Meltwater

2001 is the year that the year began.

San Francisco is the location of the headquarters.

Social and media intelligence is led by Meltwater. PR, communications, and marketing pros can use the platform to make informed and strategic decisions. In the year 2022, Meltwater had over 30,000 corporate customers and 2,300 employees in 50 offices around the world.

Data-driven PR programs are managed and measured by Meltwater users. The company uses social media to learn more about consumers. Reports are created to educate brands and marketers on how to appeal to the target audience.

The Birdseye Report: #foodies was released by Meltwater to highlight how inflation and supply chain disruptions changed eating habits around the world. Some marketers from Semrush can be poached by Meltwater.

13. seoClarity

The year started in 2007.

The headquarters is in Chicago, Illinois.

A platform that combines world-class data, artificial intelligence, and execution is called "seoClarity". The acquisition of RankSense's technology and intellectual property by seoClarity was made in June of 2022. A $30 million fund was used to finance the deal.

The platform is powered by a proprietary technology stack that combines petabytes of data. It helps marketers improve their performance.

With RankSense, ClarityAutomate now offers robust machine learning solutions, new approaches for scalingseo, and automated core web vitals page speed.

⏲️ Are you tired of waiting weeks or even months to see the results of your SEO efforts? Join us at seoClarity’s AI Day on May 23rd and experience the speed and agility of AI-driven SEO.

Sign up now to secure your spot. https://t.co/21auIr92GT pic.twitter.com/gsAN6t4ZA2

— seoClarity (@seoClarity) May 19, 2023

14. Reputation.com

The year was 2006

San Ramon is located in California.

The company is called Reputation and it is a B2B online reputation company. The software helps marketers get actionable insights from their data. Reputation was listed in the app marketplace in December.

In online venues where customers engage, the Reputation Experience Management platform is used as a business' eyes and ears. It uses feedback data from posts, reviews, and recommendations to uncover actionable insights for companies.

Users can use the Reputation-Hubspot integration to access customer sentiment data, organize business strengths and weaknesses by location or region, and gain insight into the customer experience. Semrush is a good alternative to reputation.

15. HubSpot Marketing Hub

The year was 2006

The headquarters is in Cambridge Massachusetts.

There is a platform that helps automate marketing. Businesses can convert website visitors into customers by attracting and engaging them. More than 130,000 customers were served by the company.

It is possible to run entire inbound marketing campaigns from a single platform. Sales, customer management systems, andCRM software are offered by it.

These solutions are used by thousands of companies. Semrush is a formidable competitor due to the fact that they are more likely to choose HubSpot.

More information can be found in references and more information.

  1. Semrush (2022, Nov 15). Semrush Announces Third Quarter 2022 Financial Results. Yahoo Finance
  2. Nguyen, G. (2022, Jan 20). Semrush acquires SEO training website Backlinko. Search Engine Land
  3. Andrei-Marcel, T. (2023, Feb 13). What is New at Ahrefs? Ahrefs.com
  4. Mallya, S. (2023, Jan 6). Semrush vs. Moz: Which is the Best SEO Tool? 99signals
  5. Poyar, K. (2022, Oct 18). How SimilarWeb Grew to $190M Revenue Run Rate and Beyond. Open View Partners
  6. Bek, N. (2022, Aug 10). Hootsuite lays off 30% of staff to focus on financial sustainability amid the downturn. Geek Wire
  7. Mathew, S. (2022, Sep 8). Announcing TikTok, Instagram Reels and Stories, and YouTube Shorts on Zoho Social. Zoho.com
  8. Sprout Social (2022, Nov 3). Sprout Social announces Third Quarter 2022 Financial Results above Guidance Range. Globe Newswire
  9. BrightEdge (2022, May 18). BrightEdge and Oncrawl Create Industry’s First Intelligent System for SEO. PRNewswire
  10. Goodwin, D. (2022, Feb 16). Conductor acquires technical SEO monitoring tool ContentKing. Search Engine Land
  11. Gartner (2023, Jan 1). Raven Tools Reviews. Gartner.com
  12. Shchehel, S. (2023, Jan 24). SE Ranking’s 2022 Accomplishments and Product Vision for 2023. SERanking.com
  13. Zadachenkova, Y. (2023, Jan 31). Serpstat’s Changes in 2022: New Trending Tools and AI to Succeed in 2023. Serpstat.com
  14. Meltwater (2022, Nov 1). Meltwater and Twitter release a new report about the changing online foodie community. Globe Newswire
  15. seoClarity (2022, Jun 1). seoClarity acquires RankSense, the world’s leading Edge SEO automation solution. Globe Newswire
  16. Reputation (2022, Dec 20). Reputation joins the HubSpot App Marketplace. PRNewswire
  17. HubSpot, Inc. (2023, Jan 26). HubSpot to Announce Fourth Quarter and Full Year 2022 Financial Results. PRNewswire
  18. Featured Image by Benjamin Dada

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