Google Marketing Live 2023: What To Expect In AI Advancements

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by Lindsey Francy May 23, 2023 News
Google Marketing Live 2023: What To Expect In AI Advancements

Several new generative artificial intelligence improvements are expected to be announced at today's Google Marketing Live.

It is hoped that by making it easier for advertisers and merchants to create imagery, manage assets and scale campaigns, they will be able to better serve their clients.

We're looking forward to hearing more about the new features and improvements at the upcoming event.

Google Ads: Conversational Experience & Automatically Created Assets

The new interface will be user-friendly and will respond to advertisers' concerns about the complexity of the campaign.

The content of landing pages and ads will be analyzed to generate relevantkeywords, headlines, descriptions, images, and other creative assets.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

You can easily modify these suggestions before launch.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

generative artificial intelligence will be used to improve ad relevancy by analyzing your landing pages and ads and adapting Search ads to the context of user searches.

One example is how the ad headline and description can be changed.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Advertisers would be able to get ideas and advice from the digital assistant.

It could lead to new ways for advertisers to improve their campaign performance through intelligent, interactive dialogue.

Generative AI & Performance Max

Performance Max is a prime example of how artificial intelligence can help businesses grow.

Advertisers using Performance Max have reported an impressive rise in conversions, with an average of 18% up from just a year ago.

generative artificial intelligence will be incorporated into Performance Max, which will make it easier to create and expand custom assets.

Once you have a website, you can begin to populate your campaign with relevant text.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Unique images, specially generated for you, are also suggested by the search engine to enable your brand to engage customers across a broader range of inventory and formats.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

A seamless and engaging user experience is ensured by the extension of this function.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Ad Formats In Search Generative Experience (SGE)

At the recent I/O event, it was announced that generative artificial intelligence would be added to the search service.

The future of advertising could be shaped by these developments.

During the I/O event, demonstrations showed how advertisements could be placed above and below the experience.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Search and Shopping ads will be tested over the next few months.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Experiments will use artificial intelligence to deliver high-quality ads tailored to each step of the search journey.

If a user searches for outdoor activities to do in Maui and refines their search to "activities for kids" and "surfing", they might see an ad from a travel brand that offers surfing lessons for kids.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Search Generative Experience can be accessed through Search Labs.

Advertisers are distinguishable from organic search results with a bold "Sponsored" label, in order to ensure transparency.

Product Studio Generative AI Features

Product listings with more than one image have seen a 34% increase in clicks and a 76% increase in impressions. It can be difficult to create distinct content.

Product studio will be introduced to address this problem. Merchants can use this tool to create unique product imagery.

Businesses can use the simplified platform of Merchant Center Next to display their products on the internet.

A well-curated mix of online imagery could potentially boost outcomes for merchants with a striking image.

Product studio hopes to bridge the gap by using the principles of artificial intelligence Businesses of all sizes can benefit from the advantages of generative artificial intelligence, such as the creation of unique and custom product imagery without any cost and the maximization of the value of their existing images.

The Scene Generation feature will allow the creation of lifestyle product imagery from basic product photos for merchants by interpreting brief descriptions of desired scenes, eliminating the need for expensive and time- consuming photoshoots.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Advertisers will be able to use the Remove Background feature.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Advertisers will be able to improve the quality of images by using the increase resolution feature.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Product Studio will be accessible later this year in the United States via Merchant Center Next, which will allow merchants to easily generate images in their platforms of choice.

Merchant Center Next

Over the past two years, the user base of Merchant Center has doubled, which is a good sign for the platform.

Merchant Center Next is a streamlined version of the platform designed to assist smaller businesses in establishing their online presence.

A simplified process for setting up a product feed is one of the changes.

Merchant Center Next will use information from the merchant's website to populate the product feed. This auto-fill function can be edited or disabled by the merchant, which will make it quicker to showcase their products on the internet.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

All insight reports are consolidated into the Performance tab in order to make them more accessible.

Google Marketing Live 2023: What To Expect In AI AdvancementsScreenshot from Google, May 2023

Merchants should be able to review their top selling products, identify their competitors, and understand how shoppers interact with their local businesses on Search and Maps as a result of this consolidation.

Merchant Center Next will simplify product inventory management by presenting all products in a single view. Insights on the potential advantages of fixing product data errors will be given to merchants.

New users of Merchant Center Next have begun to use the service. Smaller businesses will be upgraded in the coming months, and the global roll out will be completed by the year 2024. When the new experience is ready, merchants will be notified.

Q&A With The Press

The speakers gave answers to questions from members of the press at yesterday's conference.

  • Brian Burdick, Sr Director of Ad Automation at Google
  • Jeff Harrell, Senior Director of Shopping at Google
  • Dan Taylor, Vice President of Global Ads at Google

Is There A Limit To Generative AI Responses?

You don't have to limit the number of responses you get. There will be a limit on the number of assets that can be used in your ad rotation.

The limits have yet to be set since many of these features are in the experimental stage.

Will Ads Be Labeled As Generated By AI?

Ad images may contain information that shows they were created by artificial intelligence. The ads will be labeled as sponsored to make sure they stand out.

What About Click Through Rates For Publishers?

Publishers have depended on organic search traffic to drive programmatic ad revenue in the past, but that will no longer be the case.

What Is The Ad Strength Parameter?

Advertisers can use the ad strength parameters to measure the quality and relevancy of their ads.

Advertisers can see the change in ad strength as they edit different parts of their ad, which will allow them to see the advertisements that should lead to the best results.

Will AI-Generated Ads Look Similar?

Ad creatives generated by artificial intelligence should have a branded distinction since they will be based on each advertiser's unique landing page and ad copy.

If the content on your landing page and the ad copy in your account are different to your brand, this is the case.

Watch Google Marketing Live 2023

Register at the event website to watch the live show. SEJ will keep you updated on the latest developments in the field of artificial intelligence.

Rafapress/Shutterstock is the featured image.