3 brands that have mastered the art and science of marketing

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by Lindsey Francy May 23, 2023 News
3 brands that have mastered the art and science of marketing

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There are many challenges that marketers are up against in the years to come.

There has been a mix of uncertainty and excitement this year, from economic volatility to changes in data privacy policies.

This is especially true for marketers who have had to adapt to ever-changing business goals.

This has made marketers rethink the art and science of their campaigns.

Unpacking the art and science of marketing

Marketing comprises both science and art in the same way. Let's unpack what we mean by "art" and "science"

  • The science of marketing can certainly involve creativity, but it’s primarily about the “how” and “why” of what you’re doing. That’s where science comes in. Think data, IT and technology, and measuring revenue impact.

Brands that have perfected the blend of art and science

The following brands are successful because they blend the art and science of marketing.

Reformation and the “text message heard around the world.”

The brand stayed true to their brand voice while using the power of mobile to engage their audience.

By marrying provocative, deliberately non-promotional creative with smart targeting, the brand was able to create the "text message heard around the world" in just six months.

BrandAlley, advocacy data and supercharged growth

In the face of tighter marketing budgets, the cost of acquisition vs. retention is relevant.

In order to bring down acquisition costs, BrandAlley married advocacy data with personalized content to reward customers who generate revenue for BrandAlley via referrals. This is a great example of how marketing works.

Ochsner Sport’s personalization journey

In recent years, Ochsner Sport has felt the pressure to up its personalization game. They achieved this by balancing the art of personalization with the science of data-driven insights.

Hear from these brands first-hand

At this year's Power to the Marketer Festival, these brands and many more will be showcased by the company.

The art and science of marketing is being elevated by leading brands.

You can join the festival.

Power to the Marketer Omnichannel Masterclass June 7- 8

You will get insights on topics like: on the first day of the year.

  • Mastering SMS to reach new audiences
  • Perfecting customer loyalty to increase retention
  • Redefining the value exchange for better customer data

The second day is all about science.

The registration page can be used to join the event or learn more about speakers.

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