Redpoint highlights innovations in rg1, Redpoint’s Leading CDP

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by Jacob Solomon May 22, 2023 News
Redpoint highlights innovations in rg1, Redpoint’s Leading CDP

Key innovations in rg1, Redpoint's leading CDP platform, are being highlighted at the conference.

The most comprehensive, omnichannel marketing solution is offered by Redpoint. It is trusted by some of the world's leading brands. One successful client uses rg1 to deliver billions of personalized interactions in real time. The rg1 platform drives this level of personalization with one-to-one personalization at scale, delivering contextually relevant and timely content.

Dale Renner is the Chairman and CEO of Redpoint Global. Success is dependent on a brand's agility in adapting to ever-changing customer expectations, which has been accelerated by the Pandemic. We help many of the world's largest brands deliver customer-centered, data-driven experiences through capabilities that offer high relevance for both today's and tomorrow's consumer expectations.

Redpoint Global is uniquely positioned to meet enterprise clients where they are and work with them to drive return on investment. With the ability to bring together disparate data sources, this cloud-native solution incorporates artificial intelligence and machine learning into an engagement platform.

Leading companies in the retail, healthcare, financial services, telecommunications and travel services industries rely on Redpoint's solutions. Growth in new customers, share of wallet increases for loyalty customers, better customer engagement and reduced costs have been achieved by strategic deployment of rg1

There are events by the company.

Redpoint will speak at two upcoming events. There are two events taking place in March, one in Denver, Colorado and the other in London, UK. A data-driven customer experience requires a platform with deep data transformation roots as well as easy-to-use, marketer-friendly capabilities.

  • At the Gartner Marketing Symposium, Denver, Colorado, Booth #127:
    • Redpoint Chief Marketing & Strategy Officer John Nash will be presenting with Avis Budget Group’s Sr. Solutions Architect, Prabhakar Manuel about “Driving Marketing Agility with a Single Point of Omnichannel Control,” on May 23 at 2:45 pm MDT. See more information here.
  • At Gartner’s Data & Analytics Summit, ExCel, London, Booth #438:
    • Redpoint EMEA GM and VP of Global Services Mike Ferguson and Product Marketing Principal Steve Zisk will be speaking about “CDAO & CMO Together: Prioritising CX on the Business Roadmap.” The session will be on May 24 at 11:15 am GMT. See more information here.

At the premier marketing and data management conferences, Redpoint will be showing off its rg1 platform.

If you'd like to speak with Redpoint, you can contactlaura.ackerman@redpointglobal.com

The rg1 product is updated.

The rg1 platform is built using a containerized architecture. The new architecture has allowed for additional speed and agility for delivering new capabilities, including expanded databases and cloud environments for deployment and connectors with industry-leading martech vendors. The agility and speed to value of the offerings have been improved by enhanced security and compliance features and other enhancements. Enhancements to Redpoint rg1 have helped drive growth over the past few years.

The last year has seen the release of cloud-native version rg1.

  • Improved usability and operational management through a streamlined UX, including interaction prioritization, attribute validation and a number of other functional simplifications
  • Enhanced reporting with expanded access to campaign metadata
  • Unique visualization of data quality across the enterprise

The speed-to-value timeline is being enhanced by the roll out of additional standardization of data models. Enhancements to these models will be a key development throughout the rest of the year.

There is industry recognition.

Several industry leaders evaluated Redpoint's rg1.

The report of the real audit was published by the institute.

Rob Brosnan was one of the leaders in the 2022.

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