Wouldn't it be great if consumers could see cutting-edge products without buying a plane ticket? The B2B sector in the metaverse could be more interactive.
Virtual showrooms are less revenue generating than they are a glimpse of a brighter future.
We can load anything. We need anything we can get. Morpheus said so as he introduced Neo to the virtual world.
The virtual showroom is already a reality for a lot of B2C brands. Nike, Coke, Coca-Cola and Adidas are just a few of the big names with metaverse experiences.
These environments are more of a glimpse of a shiny future and less of a revenue generator. B2B businesses may be able to offer an effective route to market.
There is a point to be made.
Bobst is a big client of Fox Agency. Your company builds machines the size of large buses for the global packaging manufacturing industry and sells them for seven-figures-plus per machine.
How do you tell your story? It is possible to invite your customers to travel thousands of miles for guided tours. It's expensive for everyone.
Introducing digital twins
Wouldn't it be great if you could show off your cutting-edge products for less money? The digital twin is here. You don't need a plane ticket to visit your machines in the metaverse.
The cost of travel and expenses isn't the only thing that impacts thesustainability benefits. You are saving on prototypes that gather a lot of dust when they are not used.
The cost of the experience. One of the biggest barriers to B2C adoption is virtual reality. In the context of multi- million-pound sales, a few hundred pounds is trifling.
B2B meets VR
One of the UK's leading metaverse development outfits is located in Kent. They have built virtual experiences for a number of companies. Richard Watkins is the director of the company. Watkins says that there is a transition from being at an in-person event to being at a virtual event.
The current entry level to the metaverse is created by us. Many of our clients have been able to host events when they weren't physically able to create cutting-edge content in new ways.
What’s driving the push toward virtual?
The mold was broken by the Pandemic. Businesses discovered the value in having a cloud-hosted virtual version of their marketing events. With or without head-mounted displays, digital twins and virtual environments are more accessible today.
Real-time interactive 3D and photo- realistic quality can now be delivered thanks to the rise of video game technology. Businesses with products to sell should use virtual showrooms all the time.
There is a fly in the virtual world. The technology used to deliver showroom experiences is in its infancy. The level of content the client wants to display is one of the key challenges in building a large-scale showroom. The user experience is affected by this.
This type of platform requires a lot of skill sets to be put to use. It can put a heavy load on processing power if you make your showroom interactive. Barriers of entry can be eliminated by working with the right team, as they will be able to recommend the most efficient ways to deploy this. The potential is huge even so.
Watkins says that they have created platforms that educate, promote and engage the community. We encourage brands to think about how they can keep the experience fresh. Users should keep coming back to find new things.
The virtual showroom experience is also being driven by younger users and developers that are more familiar with it.
Can the metaverse prove its worth in B2B marketing? It is a case of when, not if, as both technology and development needs to mature further. The metaverse is about to become reality for B2B.