Forever 21 x Barbie brings AI fashion design to Roblox

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by Samuel Pordengerg May 22, 2023 News
Forever 21 x Barbie brings AI fashion design to Roblox

Artificial intelligence has been incorporated in a Barbie owner's activation. There is a physical Forever 21 x Barbie capsule collection available on the e-commerce site and select stores. There is a digital counterpart on the platform.

There are 76 pieces in both the physical and digital collections. The Barbie and FOREVER 21 collection is the second one. The Barbie-themed fashion, beauty, accessories and home decor was the first to be released.

The Virtual Brand Group was involved in the creation of the digital collection. VBG was behind the success of FOREVER 21's hat. The physical version of the style was sold byforever 21

"Beyond social games, we've been able to use Roblox as a testing ground to better understand what our customer wants in products." 260,000 people have visited the shop city in the past year.

Hochberg said that digital worlds give more cost-effective access to more consumer data.

In the Shop City experience on Roblox, the Barbie collection is available in a digital form. The drops will be limited. Some of the digital items will be given away for free to people who use the platform.

The gaming industry is focused on digital fashion. Unreal Games invested in CLO last week.

The first collection in Roblox was created using generative artificial intelligence. The end designs were based on the Barbie aesthetic and were inspired by the use of artificial intelligence. Human intelligence is the top design factor and it is supplemented by other tools. The collection is being designed using artificial intelligence.

There are millions of users on the platform and they are updating theiravatar daily. Winnie Burke, head of fashion and beauty partnerships at Roblox, said that they know that they are looking for styles that aretrending in the physical world and represent their favorite brands. This is the case with Barbie-themed styles that are on trend this summer. The community appreciates timely content that represents an authentic extension of the brands.

The digital collection contains the first auras of FOREVER 21. Users have been in demand for Auras. The Barbie auras are at a premium in the Barbie Roblox collection. If you're a creator of items, you can sell an item for a billion Robux. Hochberg said that it was up to the person. auras are so popular that they need to be 100 Robux.

The future of Barbie collaborations was outlined by the president and COO of the company. The company's most recognizable brand makes it a good fit for global collaboration.

Barbie, Polly Pocket and He-Man have been integrated into Roblox, and it is building out a variety of fashion collaborations leading up to the movie launch. It collaborated with Gap on a new apparel collaboration. In New York, it opened a pop-up Malibu Barbie Café that is open until September 15 and is expected to launch more collaborations before the film opens.