Why You Should Always Be Building Your Personal Brand

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by Jacob Solomon May 22, 2023 News
Why You Should Always Be Building Your Personal Brand

You shouldn't be building your personal brand if you're not sure.

If you don't have a strong personal brand you won't have anything to fall back on if anything happens. It's possible to use your personal brand as an insurance policy.

Your job isn't your whole identity. You are a lot more than that.

You have to do more than just be great at what you do. People need to be told about it. Stay visible and people will know what you're bringing to the table.

It's your job to build your personal brand.

In the background, make sure your brand works for you.

How do you get that done?

You can find a supportive environment. If you work full time, you need an employer that supports the development of your personal brand. They will allow you to speak at conferences, serve on industry committees and write articles. You can't have a personal brand if you don't have that. It is a win-WIN if you are visible on topics that align with your firm's mission. Make sure that you are following their social media policies and check with your supervisor before committing to anything.

You can be visible on the professional networking site. It's easy to build a personal brand, grow your network and become a leader in your field. It is free to use and most people post dry content so there is a lot of opportunities to stand out.

Please help others. If you want to be good to your connections, you need to be good to them. Don't expect anything in return for being praised and helped.

Outside of your organization, cultivate relationships with industry professionals and thought leaders. You can engage in conversations that expand your network by attending industry events.

You should look for opportunities to showcase your skills. Take on additional responsibilities or volunteer for projects. It will help you build a strong personal brand in your organization.

Speak to other people. If you want to become known as an expert in your field and network at the same time, speaking at conferences is a great way to do that. If you want to submit a program idea, you need to make a list of the best conferences in your industry. To express your interest in being part of a program, you can contact the conference organizers.

You can hold your own webinars if you don't get selected for speaking at a conference or if you want to speak your mind. This was the most effective way for me to get new clients during the Pandemic.

You can write articles and post on the internet. You can get bylines that add to your credentials on your website and on the internet by reading articles. When someone is vetting you behind the scenes, this helps.

If you plan on regularly posting content, you don't need to start a blog because it's a lot of work. You can be a guest author on other websites. If you would like to write an article, please send me a message.

A short-form video can be created. This strategy has been a success for me and helped people learn more about me. Video can convey a lot more than written words. Video can make you nervous. You don't have to appear on camera if you don't have your strongest suit on.

It's a big investment to start a radio show. If you want to be a guest on a podcasts, you need to make a list of the best ones in your industry. There are many ways in which podcasting can be used.

If you record yourself doing the show on your phone, you'll get video content as well. I have a lot of short video clips that I can post on social channels, because I do this all the time.

I have created a lot of the opportunities that I have had. Most of the time we have to make opportunities happen when they come right to you.

You have to be in it to win it.

It's important to remember that if you want to be known in your area, you have to be out there. Anything can happen, so it's an investment in your business.

How are you going to build your brand today?

Copyright © 2023, Stefanie M. Marrone. All Rights Reserved.National Law Review, Volume XIII, Number 141