Clara students enjoy TUS Digital Marketing Summer School

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by Lindsey Francy May 21, 2023 News
Clara students enjoy TUS Digital Marketing Summer School
(L-R) Daniel Seery & Dr Aisling Keenan Lecturers in Digital Marketing, Ronan English & Caoimhe Horan Digital Marketing Students, Ardscoil Chiaráin Naofa winning student group, Rebecca Doorley, Dr. Alison Sheridan, Head of Department of Business & Management Studies, Eugene Petitt, Lecturer in Digital Marketing.

Transition year students were given a taste of the Digital Marketing programmes available on the Athlone campus during the annual Digital Marketing Summer School.

Over the course of the week, students from Ardscoil Chiarin NaoFA, Clara and Columba College, Killucan explored the worlds of content creation, influencer marketing, brand development, podcasting, social media marketing and more.

The week's activities were led by three lecturers who commented on how "engaged" and "tech savvy" the students were.

These students will be welcomed into our Digital Marketing degree programmes soon. He said there was a great appetite to learn about the digital world and students were eager to show their creativity from the beginning.

Karen Gaffney from the brand development department of ICON Management agency who manages a number of Ireland's top social mediainfluencers such as Kash beauty and True gave a workshop to students.

The importance of creating short form video content on platforms such as TikTok was emphasized by both speakers.

It is becoming an increasingly important way to promote brands and products as influence marketing is growing at a staggering rate. Karen Gaffney commented that they were interested in learning more about the dynamics of influencer marketing.

The amount of money spent on influencer marketing in Ireland will increase by 9% this year. The European Influencer Academy is a partnership with TUS that provides masterclasses to social media celebrities from around Europe on responsible leadership, cultural differences, filter bubble/polarisation, response strategies to negative messaging, and media ethics.

For this summer school, Oisin and Karen collaborated with us to explain the importance of influencer marketing to secondary students.

The importance of developing future skills was emphasized by the TUS lecturer. Secondary school students were introduced to future skill requirements at TUS's Digital Marketing Summer School. Digital, design, creativity, business modelling, and innovation were some of the core elements of the summer camp.

He said that the approach was to instill wonder, creativity and initiative at the very heart of the learning process to prepare students for our changing economy.

The four-day programme gave students the chance to attend a podcasting workshop where they could discuss their product in a digital and social world.

Considering the many ways to advertise a product, students were given the chance to learn more about recording and editing podcasts in state of the art music and technology labs.

The Digital Marketing Summer School was a glimpse of exciting new changes to the Digital Marketing programmes designed to give students the skills needed to increase their employability in an increasingly digital world.

The digital landscape is continually evolving. He said that they need to stay ahead of the curve by consulting with industry experts and conducting their own research to make sure students have the skills they need after graduating.

Similar to the experience of senior cycle secondary school students during the summer school, TUS's degree programmes in Digital Marketing will place a heavy emphasis on content creation, brand development, paid advertising, social media and artificial intelligence