Leaked slide reveals Instagram's challenger to Twitter; app could launch next month

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by Anna Munhin May 21, 2023 News
Leaked slide reveals Instagram
For what it's worth, if there ever was a time that Twitter has been vulnerable to a well-oiled competitor, that time is now. Last October Elon Musk ended up with Twitter after trying to extricate himself from his takeover bid for the social media site. Was it all a joke that went horribly awry? Whatever the intent of one of the world's richest men, Musk has stumbled through seven months of running the site and recently hired a new CEO.By the time the new chief executive gets her key to the executive bathroom in approximately 6 weeks, Twitter could be in the middle of trying to fend off a new challenger. Instagram is planning on launching a new text-based social media platform as soon as next month and Lia Haberman leaked promotional material and other details about this app in her ICYMI Substack newsletter (via The Verge).

The slide that was leaked doesn't reveal the name of the app, but it does state that it's a text-based app for conversations. According to the slide, users will be able to attach photos, videos, and links. It will be possible for users of the photo sharing service to follow the same accounts that they follow on the photo sharing service. Users will be able to quickly build an audience with this feature.

Leaked marketing slide for Instagram's rumored Twitter competitor - Leaked slide reveals Instagram's challenger to Twitter; app could launch next month

A marketing slide has been leaked.

Users can decide who can reply to their messages, according to the slide. The guidelines for the community on the new platform will be in effect, as will the blocking of subscribers on the old platform.

Instagram also says that its new text-based social media platform soon will be compatible with other apps such as Mastodon. The slide says, "Users on these other apps will be able to search for, follow and interact, with your profile and content if you're public or if you're private and approve them as followers." And Instagram's new platform will recommend eligible creators to people who do not yet follow them.

The reason that the site hasn't completely burned to the ground is that users are used to it. They might feel that replacement apps and sites aren't compelling if they left the social networking site. That might change with the upcoming "app for conversations" on the photo sharing website.

While Mastodon and Jack Dorsey's Bluesky would seem to be a possible substitute for Twitter, the new app from the photo sharing service promises that content creators and other users can keep all of their followers on the photo sharing service.