Flagship Credit Acceptance tailors its marketing strategy to the dealer type in order to make it easier for them to sell their products.
The vice president of marketing and originations development at Flagship Credit Acceptance said at the recent auto finance summit that dealers should be considered when choosing how to market their products.
There isn't a one-size-fits-all for dealers. Large national dealer groups are present. Smaller franchise groups exist. You have independent people. Larger independents are present. geography is also a part of this. It is all based on the type of dealer you are working with.
Fund fast, be a first click
She said that Flagship personalizes its marketing approach to each dealer type it works with.
Flagship's main job is to make dealers' jobs easier. It is about fast funding and the least amount of headaches we can create for the dealer and how to best position us in the mind to be a first click.
She said the lender has a constant stream of communication with dealers through email, fax and other means.
The financier constantly compares marketing strategies to discover what dealers respond to and what they don't.
She said that some lenders still rely on giving dealers more money to market their products.
Burns said that that wasn't what mattered to the dealers. If you make their life easier, fund them fast, you're doing your job.
The only tabulation of the top 200 auto lenders by outstandings is available in the Big Wheels auto finance data report.