Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]

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by Lindsey Francy May 20, 2023 News
Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]

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Are you looking for some great tips?

We discuss the art and science of turning ad clicks into valuable conversions on the SEJShow. She gives strategies and techniques to help you deliver on the promise of your advertisements.

If you want to take your conversion rates to the next level, this is the episode for you.

There is an Evangelist for Optmyzr She transitioned to pay per click in 2012 after starting as anseo in 2008. She became a founding member of the paid search association, a group dedicated to empowering the next generation of pay per click practitioners and serving as a resource for all practitioners to learn from and share with the community.

Landing page experience is a core component of quality score, which is a core component of ad rank, which influences your cost per click in at least Microsoft and Google pay per click campaigns The first part of the landing page experience is how well you can answer the promise you made in your ad, and the second part is how well you can target the people you want to reach. You might need to partner with your friends or use a tool that has some of these things baked in if you want to use the other piece. Is the ad bot capable of generating a quality score? Are you planning on having popups going left, right, and center? Are your modules going to behave in a certain way? There is a technical component as well as the content component. The technical component is something that may need to be remembered by a lot of thePPCs.

I have thought about using normal site pages as huge distraction for pay per click campaigns. A person knows where they are going with a pay per click campaign. They will make that purchase if you keep them in that funnel. You can tell someone to take that call to action in pay per click. We are doing the opposite of what is being done by the search engine. We want to show that it is an authority, and there are reviews, FAQ, and there is everything else, like all across the board.

We need to know how to say yes. What is that experience like? What cookie consent looks like on the landing page is something we can discuss.

[00:00] – About Nava. [03:35] – What is landing page experience, & how does that impact overall PPC performance? [12:52] – How important is landing page compliance for in-app browsers? [19:32] – Which is worse, rage clicks or abandoned carts? [24:02] – Metrics for landing pages. [27:45] – What is Performance Max? [32:23] – Opportunities in AI.

[35:43] – Tips for managing multiple campaigns & pages.

The resources mentioned are listed.

There is a performance Max on the internet.

Google IO: https://io.google/2023/

Chances are you aren't budgeting enough for transactional search if you see that most YouTube displays and others get the lion's share. People that aren't relevant are being served your landing pages. As you build your P-max campaigns, make sure to include an audience signal for your competitors.

If you want the experience of walking down New York City and seeing billboards, you should think about that. I went into a pop-up store that I sought out, and I have this verycurated shopping experience for myself. Advertisers have the data that we consented to give, so there's no judgement either way. If you want landing pages to be a perfect match, you need to give that data.

I think this new visual era is exciting and interesting, but it is a good time to fail and test playing with video, playing with display, ads, and content. How can you adjust your landing pages to take advantage of that? If you want to connect with your consumer, you need to include a couple of opportunities.

You can get more content like this on our website: http://www.searchenginejournal.com.

You can connect with the person.

The Evangelist for Optmyzr is a woman. She has over a decade of experience in digital marketing and knows what she's talking about.

It's all about sharing knowledge and spreading love. She contributes to SEMrush and WordStream. She shares her wisdom with audiences across the globe.

She is a founding member of the paid search association. She works with her fellow members to create a community of collaboration and learning.

You can connect with Navah on the professional networking site,Linkedin.

Follow her on Twitter: https://twitter.com/navahf

Find out more about the founder of Search Engine Journal.

You can follow him on social media.

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]