Inside: Juicy Chemistry’s digital marketing footprint

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by Jacob Solomon May 20, 2023 News
Inside: Juicy Chemistry’s digital marketing footprint

Eight years ago, the organic personal care industry saw the birth of skincare and haircare brand Juicy Chemistry that serves a lot of informative content.

Megha Asher experienced troubled skin and wanted products that could help her find a solution. She believed in the healing powers of organically grown and naturally occurring ingredients.

She and her partner, Pritesh Asher, have been trying to bring natural ingredients and introduce new processes to the organic industry. The brand started as a personal care brand.

They procure ingredients from organic farmers in 20 countries and have raised $7.5 million in funding. The company has generated 29 million dollars in revenue and sold 75 thousand products a month.

The direct-to-consumer (D2C) market in India is expected to reach a size of $100 billion by the year 2025. The rise in number of young consumers, the increasing need for transparency and the rising support for vocal for local are some of the reasons why this industry has grown so fast.

We look at the narrative built with the chemistry products through their social media strategy and understand how D2C marketing plays a part in shaping a brand's image.

To introduce their consumers to a simple and sustainable means of living, JC wants to bring new trends in organic personal care.

"Juicy Chemistry is a friendly, intelligent, and quirky nerd who loves nerding out about personal care, science, life, and everything in between."

The brands' marketing strategy has been shaped by thisholistic approach. The communication tactics used by JC on his social media journey were nothing short of terrifying.

Their social media feed is filled with behind-the-scenes information to assure consumers of information on each product's development.

A mix of mini videos showing the employees working on the creations and setting up informative carousels that signify the place of origin behind each ingredient has worked well for the team.

One can find short videos on their board that create anticipation for new products and bright colors that attract users.

The page gives clarity to consumers by testing it out on the founding team. Pritesh Asher and Megha Asher are featured on the page where they test out the products and answer questions from the public.

This approach has been used by many new D2C brands to build trust and increase transparency.

"Our only strategy to engage them is to make all the information about our products easily accessible through our social media platforms, website, blog, and emails." With the ever-changing trends, we strive to evolve our content format.

Detailed information about the use of their products, reviews and more can be found on their YouTube page.

They keep up with the latest makeup trends, sharing hacks and more to give information on applying makeup that suits one's skin best.

In terms of followers, Colour Chemistry has more than 12 thousand followers.

In order to create their products and packaging, JC has been talking about environment friendly methods. They can provide reach to their target audience.

The target group is made up of women between the ages of 18 and 44 who have a high disposable income. They are aware of their health as well as the environment.

Whether it is supporting the vocal for local initiative by giving their packaging orders including accessories like baskets, loofahs, soap stand, wee spoons and more, the brand is up for using different techniques to root for the environment They would like to spread awareness on illnesses.

They try to offer an organic look in their stores. The stores seem to offer a relaxing vibe.

In order to expand their retail presence, they have to use the digital route.

The brand has featured people who care about organic products. The team is associated with people who believe in their products and bring out their true testimonials.

They collaborated with big names in the fashion industry such asHarper's Bazaar's Best of Beauty show and the Wedding Junction show with the help of brands such as Phool.

Some celebrities have used their products and posted about it.

The conscious effort to inform people about sustainable personal care products is what motivates their collaboration. Is that more? The JC drives engagement by giving away things.

They try to acknowledge their consumers and share honest reviews from them. Every anniversary is a good time to acknowledge the hard work done by the employees and the newest product launches in their arsenal.

The foundation for conscious, informative content meant to encourage their consumers to do the same was laid by both Juicy and Colour Chemistry, which is why they have their own website and app. They want to open 10 retail outlets and install 20 kiosks in metro cities this year.