Top MarTech News From the Week of May 19th: Updates from Insightly, ActiveCampaign, Pipedrive, and More

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by Samuel Pordengerg May 19, 2023 News
Top MarTech News From the Week of May 19th: Updates from Insightly, ActiveCampaign, Pipedrive, and More

This list of the most noteworthy MarTech news from the week of May 19th has been put together by the editors at Solutions Review. There are announcements and updates from companies like Insightly.

It can take a lot of time to keep up with the most relevant MarTech news. Our editorial team wants to summarize the week's top headlines. There will be a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other MarTech news. The top MarTech news from May 19th can be found here.

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Top MarTech News From the Week of May 19th, 2023

ActiveCampaign Releases New AI-Powered Marketing Tools

ActiveCampaign is launching a suite of new tools that are powered by artificial intelligence to help users generate content for marketing messaging and sales outreach. In the coming months, ActiveCampaign will be able to help users generate content in1:1 emails, forms, and landing pages, enabling brands to maintain a consistent brand identity. Users will be able to create full campaigns based on a single prompt. ActiveCampaign is available to all customers on all plans.

Read on for more.

Braze Launches New Productivity Features for Marketers

A suite of new productivity features has been launched by a customer engagement platform. New features and platform enhancements will allow brands to sync audiences across social and online advertising platforms, personalize messaging across channels, streamline review and approval processes, engage with customers in more personalized ways, and drive better campaign performance in less time.

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Genesys Announces a New Standalone Employee Experience Solution

Genesys Cloud EX is a new product that helps companies engage, motivate, and empower employees in the contact center and beyond. Businesses will be able to boost engagement, performance, and trust in the digital workforce with the new employee experience solution.

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Grammarly is Adding New AI Features to Grammarly Business

There is a new product vision for the future of artificial intelligence. The new vision will provide companies with wall-to-wall artificial intelligence communication assistance to help them access and use information across their organizations, improve their skills and productivity, and create content with increased speed, comprehension, and relevancy.

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Insightly Debuts a Modern CRM Checklist to Help Growing Businesses Evaluate Their Software

Insightly has released a new tool to help businesses evaluate their software platform. The aim of this offering is to give businesses a way to assess and understand howCRM software should evolve with changing needs, covering topics like implementation, customization, cost, security, and more. Anthony Smith, the CEO of Insightly, says that his company has created a tool to help businesses identify key capabilities that are missing from their software.

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NTT DATA Introduces a New Employee Talent Experience Platform

TalentBASE is a new end-to-end employee talent experience platform that allows organizations to deliver new skilling and retraining programs at scale. Companies can access a unified, personalized learning environment where employees can access, consume, and interact with all the latest training content from a single, unified platform. It can help users define future skill profiles, address gaps through skills modeling, and design high impact training paths.

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People.ai Expands its Account Planning Application with Generative AI Features

The account planning application from People.ai will allow go-to-market teams to eliminate menial tasks and manual data entry in order to create strategic account plans. Gtm teams can focus their efforts on strategic, revenue-generating activities with the help of AccountGPT, which uses artificial intelligence and large language models to auto- complete sections of account plans.

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Pipedrive Reveals Details on its New Power Plan

The new power plan is designed to meet the unique needs of scaling businesses. Premium features of the Power plan include phone support, project planning, tracking, and delivery tools. The Power plan, the fifth plan Pipedrive offers, was launched along with several other upgrades to the Professional plan.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights SeriesContributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Voice Control for ChatGPT: What Does it Mean for B2C Websites?, by Pini Yakuel of Optimove

As part of Solutions Review's Premium Content Series, Pini Yakuel, the co-founder and CEO of Optimove, talks about the effects voice control can have on a B2C website. The value of personalized customer web experiences, the trend of "smart" searches, and more are some of the topics discussed in the article.

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Factoring in Marketing Metrics To Drive Agency Growth, by Jacob Varghese of AgencyAnalytics

As part of Solutions Review's Premium Content Series, Jacob Varghese outlines how metrics can be used to drive sustainable growth and client satisfaction. Data-driven success, the difference between actionable and vanity metrics, how companies can use marketing metrics to measure success, and the power of client reporting are some of the topics discussed in the article.

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How to Use AI and Automation to Accelerate Your Hourly Hiring Process, by Matt Tucker of Fountain

As part of Solutions Review's Expert Insights Series, Matt Tucker, the Chief Technology Officer at Fountain, outlines how companies can use artificial intelligence and automation technologies to improve their hourly hiring process. To cater to candidates, how to get those candidates to the "finish line" faster, and what it means to create a better process for new and prospective hires are some of the topics covered in his article.

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