Cruz opens a probe into Anheuser-Busch over Dylan Mulvaney partnership

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by Lindsey Francy May 19, 2023 News
Cruz opens a probe into Anheuser-Busch over Dylan Mulvaney partnership
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Cruz said that the company was potentially marketing its products to a younger audience through the partnership.

The Beer Institute's guidelines forbid beer companies from promoting their products to a younger audience. Beer companies follow buying and advertising guidelines from the Beer Institute.

The senators claim that Mulvaney skews her audience to those who are younger than the Beer Institute's guidelines.

The letter pointed out that Mulvaney posted several videos on TikTok prior to her partnership with Bud Light.

The use of the phrase 'Girlhood' was not a slip of the tongue but a reflection of Mulvaney's online content that was specifically used to target, market to, and attract an audience of young people who are well below the legal drinking age in the US.

They wanted the company to cut its ties with Mulvaney and apologize for marketing its products to children. The duo wanted to know more about how the company vets its partnerships.

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We would like you to avoid a lengthy investigation by the Beer Institute by severing your relationship with Dylan Mulvaney and apologizing to the American people for marketing alcoholic beverages to minor.

Cruz said on Fox and Friends that he had sent a letter to the company accusing them of marketing to teenagers.

Cruz called on the Beer Institute to investigate the degree to which the beer giant marketed to children.

Tags Anheuser-Busch Bud Light Dylan Mulvaney Marsha Blackburn Ted Cruz Ted Cruz

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