Enterprise Strategy Group Launches New International Product Offerings, Expanding into Europe, Middle East, and Africa (EMEA) and Asia Pacific (APAC)

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by Anna Munhin May 17, 2023 News
Enterprise Strategy Group Launches New International Product Offerings, Expanding into Europe, Middle East, and Africa (EMEA) and Asia Pacific (APAC)
Enterprise Strategy Group by TechTarget

Europe, Middle East, and Africa and Asia Pacific have been added to TechTarget's enterprise strategy group.

Enterprise Strategy Group has been helping technology vendors create buyer confidence with content for 23 years, and we are thrilled to expand our presence in EMEA and APAC.

There is a city in Massachusetts. May 17th, 2023.

Europe, Middle East, and Africa and Asia Pacific have been added to TechTarget's enterprise strategy group. The regional directors of analyst services for Europe, the Middle East, and Africa have been hired by the enterprise strategy group.

Brian has over 20 years of experience in the IT industry, specializing in business applications, information management and Cybersecurity. He is the editor of TechTarget's Computer Weekly and Information Security.

TechTarget's APAC Editor-in-Chief has 20 years of experience covering B2B technology for leading media companies and has been involved in technology implementations in the public sector. He specializes in cloud infrastructure.

The senior vice president of analyst services at TechTarget said that field marketing teams need content vehicles to deliver the right message to the right audience. Local marketing teams will be able to meet their objectives with written contents and webinars fromBrian andAaron.

Brian and Aaron will use their local knowledge and market knowledge to create custom content that will appeal to local markets.

Content is being used by buying teams to establish their vendor short lists. TechTarget has been helping technology vendors create buyer confidence with content for 23 years and we are excited to expand our presence in Europe and Asia. Local clients will now be able to use the expertise of Brian McKenna and Aaron Tan to deliver on their content strategy.

The analysts are based in key locations around the world, including the US, Europe, and Asia. Market research is one of the company's services.

Contact us to learn more about the international offerings of the enterprise strategy group

The enterprise strategy group is part of TechTarget.

TechTarget’s Enterprise Strategy Group is an integrated technology analysis, research, and strategy firm providing market intelligence, actionable insight, and go-to-market content services to the global technology community. It is increasingly recognized as one of the world’s leading analyst firms in helping technology vendors make strategic decisions across their go-to-market programs through factual, peer-based research. TechTarget, Inc. (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services focused on delivering business impact for enterprise technology companies.