With all of that out of the way, it is important to point out that YouTube may be to blame. Taki Udon is a creator who has over 219,000 subscribers on his channel.An electronics company by the name of Jsaux used his entire video in an ad, and they even gave it a brand new title with all things having been considered and taken into account. Udon’s video featured a product from the company, and Google’s Smart Shopping Campaigns tool allows advertisers to find videos that depict their products and use them at will.Creators are understandably upset at what is going on. Every hour of content that they upload requires many weeks of effort, and companies should not be allowed to use this content without first and foremost obtaining consent. Influencers and creators also need to be paid for their work, although it does not seem like that will be an option in the near future.According to ad agency Mekanism, this is not a new problem. Rather, it has been occurring for quite a long time. YouTube will need to fix this issue lest it results in a mass exodus of content creators which will invariably end up crippling the platform since users will no longer have anything worth staying for.
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