This day in search marketing history: March 25

by Lindsey Francy Mar 25, 2023 News
This day in search marketing history: March 25

A patent written by Navneet Panda and Vladimir Ofitserov was granted by the US Patent and Trademark Office.

The fact that the patent was granted didn't mean that it hadn't been changed since the application was filed or that it was being used by the company.

If you want to learn more about Bill Slawski's patent on ranking search results, you can read all about it in the article. Here is the Patent.

It was about looking at inbound links and how many search queries were made about a particular page.

The patent had a lot of parts that worked together.

  • Determining, for many groups of resources, a count of independent incoming links to help in the group
  • Deciding, for each of the plurality of groups of resources, a count of reference queries
  • Choosing, for each of the plurality of groups of resources, a respective group-specific modification factor, wherein the group-specific modification factor for each group get based on the count of independent links and the count of reference queries for the group
  • Associating, with each of the plurality of groups of resources, the respective group-specific modification factor for the group, wherein the respective group-specific modification for the group modifies initial scores generated for help in the group in response to received search queries

Also on this day

Google Search rolls out a more visual search interface on mobile with grid format

Was the one on the right counted as position two, or was it the top result?

Google Search Console users experience crawl stats report data issue

There was a data issue with the crawl stat report between March 10 and 23.

Google adds practice problems and math solver structured data and Search Console reports

New structured data and search console reporting will help educational websites understand which pages have certain types of content.

Microsoft proposes method to automatically submit URLs from WordPress to search engines

Microsoft wanted to make it possible to push new and updated URLs to Bing and other search engines.

Microsoft Advertising introduces more automation via ad suggestions with auto-apply

If no action is taken, ad suggestions marked as auto-apply will not work.

Google Podcasts gets a redesign and iOS rollout

There was an Explore tab with recommendations based on the listener's interests.

Google turns on ‘mark a business temporarily closed’ for business owners on GMB

The tool was under the heading 'Close this business on the internet.'

SEOs talk pivoting and planning for a future after COVID-19

During and after the Pandemic, what veteranseos were doing to help clients adapt?

COVID-Consumers: Pessimistic, but spending more online

A majority of consumers expected a recession next year but were spending more online.

Social platforms cut streaming quality as ‘social distancing’ wages on

Europe was the focus of the push to lower streaming quality.

Video: Hamlet Batista on scaling and automating SEO with code

2020 will be about using python.

Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities

Last week, Google released its annual webspam report to highlight advances against content that harms users.

Google AMP, mobile-friendly testing tools support code editing

The ability to modify code and rerun the test live was added to the test tools.

Bing Ads bad account takedowns doubled in 2018

Third-party tech support scam, cryptocurrencies and weapons ad content were the top areas of attention in the year.

TravelTime maps API lets users search by time rather than distance

It is possible for users to search by time and make transportation decisions.

AdWords now applies recommended bids to new DSA categories automatically

Managers were able to set up a lot of dynamic search ad categories quickly.

Contradicting other data, Compete says search traffic growing on the desktop

According to the firm, the number of searches and searches per user have increased on the PC.

Search in Pics: Google hammocks, “Star Wars” wall stickers & Matt Cutts playing with pandas

The latest images show what people eat at the search engine companies, how they play, where they meet, what toys they have and more.

Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools

In 2015, you could use the change of address tool.

Google Clarifies “Mobile Friendly Update” Will Roll Out Over A Week, Be Yes/No Response & More

There was no degree of mobile-friendliness.

Google Launches Major Push To Get Local Businesses Online, Improve Data

Business owners were asked to update information on the new site.

Google Misattributing Content From Major News Publishers

It was not clear if the issue was with the publisher or the internet giant.

Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

The website appeared to have earned a penalty from the internet search engine.

BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints

BrandVerity added a process to its paid search ad monitoring system in order to give clients feedback on trademark violations.

Apple Broadening App-Store Search With Related Keywords

This wasn't helpful, but it did offer some potential.

Google Finally Discontinues The Blocked Sites Feature

After over a year of the blocked sites feature not working, and two months after they promised it would return, the feature was discontinued by the company.

Google Streamlines AdWords Rules On Using Trademark Keywords

The AdWords trademark policy was updated in order to make it easier to use third-party trademarks in campaigns.

Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search

There was an agreement with the US Federal Trade Commission that led to the creation of the tool.

Bing Offers Recommendations for SEO-Friendly AJAX: Suggests HTML5 pushState

Bing introduced support for pushState as a way to implement AJAX on a site in a way that helped Bing crawl and index the URLs and content.

Facebook Graph Search Now Passing Keyword Data To Webmasters

There was a query string appended to the end of the URL that was used to pass the data from Facebook.

LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results

Apple Buys Indoor Location Company, What’s It Up To?

I wonder if Apple sees indoor location as a future part of the platform.

Was Android Tablet OS (Honeycomb) Rushed to Market?

Andy Rubin, vice-president for engineering at Google and head of itsAndroid group, said that they made some design tradeoffs to make their schedule to ship the tablets.

Updated: Is “FaceSense” Forthcoming?

New ad targeting options that displayed creative beside content that was contextually relevant were being tested by Facebook.

Zuckerberg In Zion: Speaks To Senator Hatch, Students At BYU

He talked about the misconception that advertisers can access your personal information, but not that Facebook does the targeting based on advertiser choice.

Search In Pics: Yahoo Purple Door, Bus Stop & Google Honeycomb

What people eat at the search engine companies, how they play, where they meet, what toys they have, and more are shown in the latest images.

Google Bug & Slow PR Leads To Chinese Hack Rumors

There was a page in the Chinese language.

Google Now Offering “Remarketing” To All AdWords Advertisers

In March 2009, a trial of Remarketing for display and text ads was started by the search engine.

Google China: Congressional Praise; Microsoft Supports Tyranny & Google Eats Poo Cartoon

There were continued reactions to the partial withdrawal from China by the internet giant.

Microsoft Announces Raft Of New Bing Features: Improved UI, More “Answers” And Of Course Foursquare

The improvements of 2010 were focused on the user interface, maps, and real-time information.

The State Of Search Engine Marketing 2010

By the end of 2010, the North American search engine marketing industry was expected to be worth $18.6 billion.

The Things That Facebook Causes, According To Google, Yahoo & Bing

Depression, cancer, and divorce were some of the things that happened in 2010.

SES New York 2010 Day 3 Live Coverage

Google Voice Search & My Location Now On Blackberry

You can use the My location feature to search without having to input a city name or other location information.

Yahoo Closes The Cabin Door On FareChase

Users were encouraged to use Yahoo Travel after an alert on the FareChase website said it was the service's last day.

Google’s Search Box Grows As Needed: Yahoo & Live Search Don’t

The width of the search box would be increased if a long query was needed.

White Spaces: Google’s Second Bite At The Wireless Apple

Although it secured the right of open access for third-party devices and software on the C Block, it did not win any of the 700 MHz bandwidth.

Is Yahoo Hoping For Justice Department Intervention To Stop MicroHoo Merger?

Was the government involved in Yahoo management?

OpenSocial Becomes More Open, Facebook Says No; AOL Flamed By Mag; Court Rules Against Clicking Minors

OpenSocial, the social networking platform alternative to Facebook, was going to become a non-profit foundation in 2008 as a result of a partnership between Google, Yahoo, and News Corp..

From Search Marketing Expo (SMX)

  • Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons (SMX West 2014)

The columns have not been updated since they were published. The author's opinions are not necessarily those of search engine land.

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