Magicbricks rolls out multicity marketing campaign #OurCityOurHome

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by Samuel Pordengerg Mar 25, 2023 News
Magicbricks rolls out multicity marketing campaign #OurCityOurHome

Magicbricks has launched a multi-city, omnichannel marketing campaign to celebrate the growth engines for real estate in India and reiterates its commitment to partnering home seekers to find their dream homes in these cities

A trilogy of long-format videos that tug at the heart offer home seekers a view into the evolution of each city and showcase a melange of cultural nuances, heritage, hotbeds of growth, and contemporary lifestyle of Chennai, Hyderabad and Bengaluru. Residential demand is growing in the country. According to Magicbricks Research, Bengaluru was the most searched city in India for buying a home, with 80% of potential home buyers searching for apartments.

"For more than 15 years, we at Magicbricks have been serving customers throughout the country in their quest for a home." said Devarshy R. We have grown and gained deeper insights into the evolving needs of our customers as the cities have changed. We are able to work with home seekers to make this important decision. Our deep understanding of these cities and how we are best placed to serve as the gateway for customers to find their dream homes is reflected in this campaign.

The company is going to use a lot of OOH marketing. The messaging is tailored to popular neighborhoods, city landmarks, and crafted with local language nuances, featuring more than 40 unique creatives across 355 sites.

Magicbricks has collaborated with over 200 content creators. The campaign is reaching out to core audiences on multiple platforms.

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