According to a press release, a Kansas City based mobile technology firm has joined with a retail technology company to promote their products.
The agreement will allow operators to maximize their loyalty programs. Moblico offers personalized marketing campaigns, social media engagement, loyalty programs, events and Experiential Marketing Initiatives.
According to the press release, the addition will increase engagement and influence purchasing behaviors of millions of account holders.
Krishna Vedula said in the press release that tailoring consumer experiences involves personalized interactions with each customer to meet their specific needs. With Moblico, we will be able to expand the rewards and promotional features we offer but also leverage data analytics to continuously improve individualized consumer experiences and personalize offers, communication and overall consumer journey.
