YAAP, a new-age specialised content and influencer marketing company, announced the appointment of Nandita Saggu as Partner to help drive the company’s growth and expansion in the Middle East. She is known for leading high-performing teams and striking high-value deals in the region.
Saggu has more than 18 years of experience in a wide range of sectors and fields. She was the Chief Growth Officer at DViO before she joined YAAP. Saggu has a track record of building startup client bases from the ground up and driving revenue growth for mid and large-size firms.
Arshad Zaheer, Senior Partner at YAAP said, "We are excited for Nandita Saggu to join our growing team and help accelerate our growth in the Middle East" With her wealth of experience in digital technology and her proven track record in driving business growth, we are confident that she will be an important part of our team as we look to expand our reach in the Middle East.
Saggu has nurtured digital technology since the last couple of decades. Saggu plans to use technologies such as Web 3.0 and artificial intelligence to tap into emerging opportunities, enhance customer engagement, and scale the business. She wants to execute high-value deals, drive profitable digital strategies, and build customer relationships on a foundation of trust.
More businesses will be able to scale their digital marketing efforts effectively thanks to the expansion of YAAP. I want to propel YAAP to new heights through disciplined financial planning, technology adoption, and effective stakeholder management.
Crayons Communications was acquired by YAAP last year. Tagger Media, a self-serve platform, was used to facilitate entry into the Middle East and India.