STB marketing chief Chang Chee Pey exits, replacement named

by Jacob Solomon Mar 24, 2023 News
STB marketing chief Chang Chee Pey exits, replacement named

The assistant chief executive of the Singapore Tourism Board's marketing group, Chang Chee Pey, will step down from his position as of June this year. Kenneth Lim is the executive director of marketing partnerships.

Singapore was top of mind for Chinese tourists even before the border opened.

Chang was an important part of the growth and development of Singapore's tourism sector for 26 years. He was the executive director of Europe, South Asia, Middle East and Africa in his time at the company.

Chang took on the role of STB's marketing chief from Lynette Pang, where he led tourism recovery efforts through the SingapoReImagine global campaign. He advocated new ways to amplify Singapore's destination story through strategic partnerships, innovative content and collaborations with international celebrities.

Chang was the assistant chief executive of the international group at the time. He led the international launch of the Passion Made Possible brand, drove innovative partnerships around the world, and oversaw record growth in visitor arrivals and tourism receipts from key markets.

He was posted to India, Malaysia and the UK. He played a key role in the development of Singapore's integrated resorts.

The position of executive director of travel agents and tourist guides will be taken over by Chang's successor. He was in charge of the strategic development of the travel agent's industry. He was in charge of the review of legislation and the licensing of travel agents.

The tourism human capital office is focused on building a resilient tourism workforce. He worked in India, Southeast Asia and Australia, as well as teams looking after the integrated resorts and Singapore's cultural precinct.

He was a foreign service officer at the Ministry of Foreign Affairs in Singapore. He joined the company in 2003 and has worked there ever since.

Chang's dedication and passion for Singapore will be missed. I wish him the best in his future endeavors, and he will always be remembered. As international travel recovers, I am confident that Lem will build on his good work to showcase Singapore.

Chang took over the marketing role from Pang in 2021. Pang is still the deputy chief executive of the NAC. Pang is in charge of developing arts and culture policies and positioning Singapore arts globally.

The departure of Chang coincides with the launch of UNSEEN/SINGAPORE, a campaign that showcases Singapore as a travel destination from the perspective of intrepid photographers.

The campaign uses photography and a virtual exhibition to encourage travelers to explore the city state's cultural diversity and hidden spots.

SingapoReimagine is a tourism campaign that highlights new, innovative and unexpected experiences in Singapore to audiences around the world.

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A virtual exhibition showcasing Singapore to the world is being hosted by the STB.