Prada Group & Adobe to Reimagine In-store and Digital Experiences

by Samuel Pordengerg Mar 24, 2023 News
Prada Group & Adobe to Reimagine In-store and Digital Experiences
Prada Group

At Adobe Summit, the world's largest Digital Experience Conference, Prada Group and Adobe announced an enhanced partnership to enable real-time personalization and increase revenue. Prada Group's brands include Prada, Miu Miu, Church's, Car Shoe, Pasticceria Marchesi and Luna Rossa.

The adoption of Adobe's unique customer data platform is an important step towards our fruitful collaboration with the company. We can engage with each customer in the right place, at the right time and with the right content.

The Prada Group has a passion for innovation and a focus on the customer experience, according to Luc Dammann, president of Europe, the Middle East and Africa at Adobe. The luxury retail sector is at the forefront of digital innovation, and Adobe's partnership with Prada Group will allow them to expand their distinctive style and story through real-time personalized customer experiences across in-store and digital worlds.

Prada Group will use Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to combine vast amounts of data, create unified customer profiles and deliver personalized experiences across any channel in real time. The Group will be able to deliver relevant content at certain moments.

Sales assistants will be able to personalize the experience with the help of customers who have opted in. A sales assistant will be ready to provide a tailor-made experience if a customer who has researched a bag online is invited to see the bag in person. The customer will receive recommendations based on their purchase after leaving the store.

Adobe Creative Cloud applications allow brands to create striking content for marketing campaigns. Prada Group will continue to explore Adobe's latest innovative technologies, including Adobe Substance 3D, part of Adobe Creative Cloud, to design retail simulations and create garment and accessory prototypes using physically accurate textiles, in an increasingly sustainable and hyper- realistic way.

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