Lauren Quaintance joins NZ-based entertainment company Sky

by Samuel Pordengerg Mar 23, 2023 News
Lauren Quaintance joins NZ-based entertainment company Sky

Sky, a New Zealand entertainment company, has hired Storyation founder Lauren Quaintance. At the end of the month, she will start her new job.

There is an announcement.

Sky is delighted to welcome Lauren Quaintance as chief media and data officer, a new role on Sky’s executive leadership team.

Lauren is an award-winning entrepreneur and executive highly experienced at leading teams and embedding an entrepreneurial culture in organisations. She has a deep understanding of customer and audiences and the link between content and commerce.

With a background in media and content marketing, Lauren has high level experience in developing new streams of revenue and accelerating the shift to digital. She has honed her understanding of client needs by working closely with major brands such as IAG, Microsoft and Telstra.

A kiwi, Lauren studied at Victoria University, Canterbury University and Columbia in the US, and started her career in journalism in New Zealand, before taking on executive roles at Fairfax Media in Australia, and building successful start-up Storyation (a digital content marketing agency, subsequently sold to NewsCorp).

Lauren was recognised as B&T Women in Media Australia Entrepreneur of the Year, and is a director on the Crusaders (Super Rugby) board. Other credentials are outlined in the notes below.

Chief executive Sophie Moloney said: “One of our priorities at Sky is to maximise the significant opportunity we see in the advertising space, leveraging our superb content and our platform, and particularly in the free-to-air space. We also know that the importance of data cannot be understated, for both our core subscription business and our renewed advertising lens. We have access to an extraordinary amount of data about our customers and their preferences, but there is much more we can do to unlock its power and maximise this competitive edge. The newly-created Executive role of chief media and data officer ensures we give the right attention to these priorities, and we are delighted to welcome Lauren into the role.”

Lauren said: “Sky is incredibly well-positioned with highly valued content, deeply engaged audiences and significant reach via free-to-air. I can’t wait to join Sky’s leadership team and help the organisation to capitalise on these advantages as it continues its exciting transformation.”

Lauren will join the Sky team on 29 March 2023.

Sky is the source of this story.