Adobe and NVIDIA extend partnership to develop generative AI

by Samuel Pordengerg Mar 23, 2023 News
Adobe and NVIDIA extend partnership to develop generative AI

The power of generative artificial intelligence is going to be unlocked by a new partnership between Adobe andNVIDIA.

A new generation of advanced generative artificial intelligence models will be co-developed by Adobe and NVIDIA with a focus on deep integration into applications used by the world's leading creators and marketers.

Some of these models will be brought to market through Adobe's Creative Cloud flagship products, as well as through the newNVIDIA Picasso cloud service for broad reach to third-party developers.

Ensuring content transparency and Content credentials powered by Adobe's Content Authenticity Initiative are some of the priorities of the partnership.

Users can build and deploy generative artificial intelligence-powered image, video and 3D applications with advanced text-to-image, text-to-video, and text-to-3D capabilities.

Adobe and NVIDIA have a long history of working together to advance the technology of creativity and marketing. We're excited to work with them on ways that generative artificial intelligence can give our customers more creative options, speed their work, and help scale content production

Generative artificial intelligence provides powerful new tools to empower unprecedented creativity, says Greg Estes, VP, Corporate Marketing and Developer Programs. With Adobe tools like Creative Cloud, enterprises can explore more ideas to efficiently produce and scale incredible creative content.

Adobe has also introduced Adobe Firefly, Adobe's new family of creative generative artificial intelligence models, and the first model focused on the generation of images and text effects that are safe for commercial use. Firefly is intended to bring more power, speed, and ease to Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud workflows that involve the creation and modification of content.

High-quality assets will be generated and the performance of the models will be improved by hosting them on the Picasso platform.

New generative artificial intelligence services are being developed by Adobe to assist in the creation of video and 3D assets, and to help marketers scale and personalize content for digital experiences.

The Content Authenticity Initiative (CAI) was founded by Adobe. People will have a way to see if a piece of content was created or modified with the help of Content Credentials.

The CAI supports Content Credentials so that people can make informed decisions about the content they see.

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