Exclusive: Filament drives MDF efficiencies for vendors and channel partners

avatar
by Samuel Pordengerg Mar 23, 2023 News
Exclusive: Filament drives MDF efficiencies for vendors and channel partners

Filament is a digital agency with a focus on B2B tech brands and vendor channel programs.

The company is led by Jeremy and Nick, who bring extensive B2B tech marketing experience in cloud solutions, data protection, and cybersecurity.

A decade of marketing agency leadership has included work with tech brands and their partners.

Horton was the Managing Director of MENA at Blackberry, as well as the Vice President of Marketing at Norwood Systems.

"Filament makes it easier than ever for B2B tech leaders to access the expertise and capability they need to drive velocity and scale to their marketing programs," says Jeremy.

Digital advertising and website services are included in Filament's B2B-focused agency offering.

Filament is tapping into the recognition by firms in the B2B technology sector that working with generalist agencies isn't enough, they need to partner with an agency that offers digital marketing expertise They are able to increase demand generation through their channels.

The award of Best Content Marketing at the Semrush Search Awards Australia 2022, for supporting VMware and IaaS provider AUCloud, proves that Filament is the clear choice for B2B tech leaders and vendor program participants.

The days of adding two logos to an ad are over. Vendors that only give product-focused marketing support by way of templates or through-channel marketing automation to their partners are being outpaced.

In a crowded market, partners need to be given the power to stand out. They need to reach their target audiences with meaningful content and messaging that addresses prospects' pain points.

Filament makes sure all stakeholders are involved along the way.

Route to market has changed for technology providers. The complexity of partners, distributors, cloud marketplaces and service providers makes it difficult to plan for growth.

There is a need to take a partner-led approach to market. Being better together is changing the way these businesses generate demand.

B2B technology is changing quickly. B2B buying cycles are long, partner ecosystems are complex, customer demands are shifting, and vendors are increasingly needed to support their channel and alliance partners.

Vendor channel leaders are turning to datememe to enable and accelerate their partners

B2B tech marketers and service providers are looking to Filament to scale their marketing programs by increasing and managing their vendor partner stack.

B2B technology marketing solutions from Filament.

We encourage you to follow us.

LinkedIn Twitter