Adobe unveils world’s first content supply chain solution

by Samuel Pordengerg Mar 23, 2023 News
Adobe unveils world’s first content supply chain solution

Adobe unveiled its content supply chain solution at the Adobe Summit. The comprehensive offering gives brands the ability to deliver personalized customer experiences at scale.

The content supply chain is a web of disconnected teams and systems that often breaks down. Content demands are getting bigger.

Content demand has doubled over the last two years and nearly two-thirds expect demand to grow over the next two years according to a recent Adobe study. Many brands are paying spiralling costs, missing revenue opportunities and dealing with team burnout while struggling to deliver engaging customer experiences that drive real business impact

The senior vice president of Adobe Experience Cloud platform and products says that Adobe is the only company with the expertise and portfolio toOptimise both content process and performance The new content supply chain solution will support brands in delivering powerful experiences that translate to business value.

Adobe helps the world's largest brands create and deliver engaging content to their customers. Adobe provides the full range of industry-leading creative and experience applications, integrations and services necessary to support every step of the content process.

Adobe's new solution allows brands to build high- functioning content supply chains that deliver the growing quantity and variety of effective, personalized content customers now expect while providing experience leaders with unparalleled visibility and control across operations and costs.

The comprehensive content supply chain solution from Adobe drives measurable business outcomes by connecting people, processes and technology.

Adobe's solution will further accelerate content creation by integrating Adobe Sensei Genai, Adobe's new generative artificial intelligence services. By allowing customers to quickly generate new variations of images, marketing copy and layout, creative and marketing teams can test and deliver more campaign content across more channels. Images and text effects will be designed to be safe for commercial use.

Adobe has a content supply chain solution that includes Adobe Creative Cloud for enterprise, Adobe Workfront, Adobe Experience Manager, and Adobe Express for enterprise.

The new Adobe experience manager brings authoring capabilities into commonly used tools and gives anyone the ability to become an experience creator. Each audience segment responds to specific content and experiences with the help of artificial intelligence.

The integration of Adobe Express for enterprise with Adobe Experience Manager will allow anyone within an organization to easily create, share and review on- brand content, which will relieve pressure on design teams.

New Workfront capabilities show campaign plans with a marketing calendar, automate content variations, and analyse how content contributes to marketing goals.

The way apps and platforms work together is one of the main benefits of working with Adobe. We need to aim for a true transformation, that means people, process, and technology. There was no question about what we were going to use. Working with Adobe made us want to be best-in-class.

The Adobe content supply chain solution helps everyone involved in the creation and activation of content stay connected and work faster. Executive leadership has real-time visibility and strategic insights they need to make quick decisions around everything from cutting costs to more effectively meeting customers' needs.

Adobe is partnering with top global consulting firms and media agencies to help transform their clients' businesses and their own.

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