Digital Marketing Software Market Worth US$ 161.7 Billion by 2028 at CAGR of 15.8% | IMARC Group

by Anna Munhin Mar 23, 2023 News
Digital Marketing Software Market Worth US$ 161.7 Billion by 2028 at CAGR of 15.8% | IMARC Group

There is a press release.

There was a report published on March 23, 2023.

According to the latest report from IMARC Group, the global digital marketing software market size is expected to reach US$ 66.7 billion in the years to come. IMARC Group expects the market to reach US$ 161.7 billion by the year 2028, with aCAGR of 15.8%.

Digital marketing software helps businesses improve their revenue by connecting with the targeted audience and providing trackable results of advertisements via web analysis. Digital marketing software can be used to suggest appropriate products, offers, and services. Creative and effective strategies are used to design campaigns that strengthen the user base. Brand credibility is boosted by using digital marketing software to resolve doubts of their clients. It finds extensive applications in many industries.

The report is available for free at:

There are market trends.

The digital marketing software market is driven by the widespread adoption of social media platforms by brands. The use of wireless communication devices is catalyzing the market growth. Digitalization of business operations is acting as a growth-inducing factor. The global market is influenced by the integration of virtual reality and augmented reality. Leading manufacturers are investing in the development of artificial intelligence-enabled digital marketing software in order to propel the market growth. The digital marketing software market is anticipated to be driven by the increasing number of e- commerce businesses.

You can ask the analyst and get a full report with a list of figures.

There is a list of key companies.

  • Act-On Software Inc.
  • Adobe Inc.
  • Hewlett Packard Enterprise Development LP
  • HubSpot Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Inc.
  • SAP SE
  • SAS Institute Inc.

On the basis of solution, service, deployment type, organization size, end use and geography, the report has been divided.

Break up by solution.

  • Customer Relationship Management (CRM)
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others

Break up by service.

  • Professional Services
  • Managed Services

Break up by deployment type.

There is a breakup by organization size.

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

Break up by end use.

  • Media and Entertainment
  • Manufacturing
  • Retail
  • BFSI
  • Information Technology
  • Healthcare
  • Others

Break up by geography.

  • North America (U.S. & Canada)
  • Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
  • Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
  • Latin America (Brazil, Mexico)
  • Middle East & Africa

The report contains key highlights.

  • Market Performance (2017-2022)
  • Market Outlook (2023- 2028)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Specific information that is not currently included in the report can be provided to you as part of the customization.

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Major market, scientific, economic and technological developments are included in IMARC's information products. Market forecasts, industry analysis, and novel processing methods are at the top of the company's expertise.

Research reports, production cost reports, feasibility studies, and consulting services are included in our offerings. Our team is dedicated to providing high-quality data and insights to our clients, from small and medium businesses to Fortune 1000 corporations.

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IMARC Group email address is

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