QR codes and the future of marketing

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by Lindsey Francy Mar 23, 2023 News
QR codes and the future of marketing

Quick response codes have been around for over two decades, but have recently become a more popular marketing tool. During the Pandemic, they were adopted as a preventative measure against COVID-19. Three years have passed since lockdowns were imposed, and there is still a question: are QR Codes still relevant?

There are two-dimensional codes that can be used to direct users to websites, videos, or other digital content. They are a great way to engage with consumers.

QR Code usage in India increased by 550% in 2020 compared to the previous year, according to a report. The report states that the use of QR Codes is widespread in India. The findings show that consumers in India are familiar with the codes and are willing to use them for many things.

The future of marketing is likely to be influenced by the growth of the use of QR codes. With the increasing use of phones and the internet, it's easier than ever to connect with consumers and drive engagement.

Customer journey is shorter. Customer experience could be better.

Consumers can easily find product details, discounts, and promotions with the help of Quick Response Codes. They can be used in a variety of marketing channels. They can measure the number of scans and conversions for marketing campaigns.

In an era where everything is a few clicks away, where a user's attention span has reduced to just a few seconds, brands need to be visible in real-time. Customer engagement can be done by providing personalized content and experiences.

A video demonstrating how to use a product can be shown in a video on a product packaging. Customer feedback and opinions can be collected with the help of QR codes.

Data privacy is compliant with the EU's General Data Protection Regulation.

Big Tech is starting to shift from cookies, and data protection is the top concern of the marketer. Digital marketing elements will act differently after the end of third-party cookies.

As we build and scale up a connected world, brands and audiences need to be in a safe environment. Consumers are sensitive about their data in the internet world.

Ensuring the safety of sensitive data is an important responsibility for brands. Privacy-first data collection practices will be the new norm. There is a data revolution in which brands collect first-party data.

Other methods of collecting first-party data include owned digital properties, loyalty programs, dating apps, consumer websites, and even sponsored wi-fi. New-genQR brands have been offering data privacy and security in their codes.

Adoption and conversion rates go up.

In India, QR codes have gained widespread popularity as an effective marketing tool and have seen significant adoption during the Pandemic. The outbreak of the H1N1 brought about an accelerated adoption of the codes by brands. Many businesses are now using QR codes for payment.

Increased consumer familiarity and comfort with the technology is likely to drive adoption. Because of this, marketers are rushing to establish a direct connection with their customers.

There are many success stories in the Indian marketing domain with the use of qr codes. The SuperNet 4G service was promoted by using QR codes. The campaign included printed and digital ads. The campaign resulted in increased revenue and website traffic. The increase in sales was due to the personalized offers and discounts provided by the company.

There are codes for the future.

The evolution of technology will lead to the evolution of QR Codes. In the future, the technology will offer even more conveniences.

Some of the most promising ways that QR Codes will benefit marketers are listed here.

Cost-effective marketing.

QR codes are a cost-effective marketing tool. They can be printed on a variety of materials. This makes it possible for QR Codes to reach a larger audience.

Individualized marketing.

80% of consumers are more likely to purchase when a brand offers a personalized experience, according to a research report. A personalized marketing experience can be provided with the use of QR codes.

Users can be directed to specific pages based on their interests. Customer engagement and loyalty can be improved by personalization.

There is augmented reality.

The market for augmented reality is expected to grow at a CAGR of 35% over the next five years. It is possible to incorporate augmented reality into a marketing campaign. Users can be directed to an augmented reality experience that allows them to interact with a brand's products or services in a virtual environment by scanning a qr code. A unique and memorable experience for customers can be provided by this approach.

There is a world called a phegital world.

With the increasing adoption of digital payments, it's easier for consumers to find and pay for things with a qr code.

The future of marketing will be changed by providing a cost-effective, interactive approach to marketing.

With the ability to enhance the customer experience and increase brand recognition, QR Codes have become a popular marketing tool.

Customer engagement, tracking campaign effectiveness, and personalized experiences are some of the benefits that are provided by QR codes.

Businesses can use QR Codes to improve their marketing efforts as consumers use them more and more.

The future of marketing is bright, and businesses should use this technology to provide the best possible customer experience.

The views are of the author.

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