YAAP appoints Nandita Saggu as Partner to drive growth in the Middle East

by Jacob Solomon Mar 23, 2023 News
YAAP appoints Nandita Saggu as Partner to drive growth in the Middle East

Nandita Saggu, Partner, YAAP

YAAP, a new-age specialized content and influencer marketing company, today announced the appointment of a partner to help drive the company's growth and expansion in the Middle East. She has struck high value deals in the region. Another high-profile appointment was made by YAAP.

Nandita Saggu has over 18 years of experience in healthcare, retail, hospitality, FinTech, e-learning, and performance and social media marketing. She was the Chief Growth Officer at DViO before she joined YAAP. Over the course of her career, Nandita has built startup client bases from scratch and driven revenue growth for companies such as Dun & Bradstreet and Future Group.

Arshad Zaheer, Senior Partner at YAAP, said they are excited for Nandita to join their team and help accelerate their growth in the Middle East. With her wealth of experience in digital technology and her proven track record in driving business growth, we are confident that she will be an important asset to our team as we look to expand our reach in the Middle East.

In the last couple of decades, digital technology has been the forte of Nandita. Web 3.0 and artificial intelligence will be used to tap into emerging opportunities, enhance customer engagement, and scale the business sustainable. She wants to execute high-value deals, drive profitable digital strategies, and build customer relationships on a foundation of trust.

"I'm looking forward to enabling more businesses to scale their digital marketing efforts effectively by adding impetus to YAAP's expansion across the region." I want to propel YAAP to new heights through disciplined financial planning, technology adoption, and effective stakeholder management.

Impressive all-around growth is accompanied by high-profile additions to the board. A 5X jump in profitability was achieved before it acquired Crayons Communications, a well-known advertising agency in the Middle East. The latter's entry into the Middle East and India was made possible by the partnership with Tagger Media. Coca-Cola is one of YAAP's esteemed clients.


It's about YAAP.

YAAP combines technology, data and content to deliver high-quality creative solutions. YAAP has a presence in the Middle East, India, and Singapore and has worked with a lot of companies. Tagger Media, a US based media company, was assisted in their expansion into the Middle East and India.

For more information on YAAP, click here.

For more information or an interview, please email neha@yourwordsmiths.com.