AI is coming: is it good or bad for the drinks industry?

by Lindsey Francy Mar 23, 2023 News
AI is coming: is it good or bad for the drinks industry?

We wanted to find out what it would mean for drinks producers and retailers when it comes to the use of artificial intelligence.

Will the use of artificial intelligence help or hinder as it becomes more proficient? Three experts are asked about how robots measure up against makers and marketers.

Yes More was founded by Dan Hopper.

There is definitely going to be more noise from a marketing point of view. Artificial intelligence will make it easier for brands to create content. It's possible that the written word loses its power for audiences. With so much writing being done, it could soon become noise.

It doesn't feel that long ago that a well-worded tweet was enough for a brand to go viral, but will the same be the case when audiences have seen every brand's ability to create posts in any tone with ease.

Even though every brand will be able to produce a monthly, weekly or hourly newsletter, it doesn't mean they should. The brands will have to push their marketing teams even further to construct campaigns that aren't mass-produced content by code but use ideas that connect with people on a human level

We will soon see more campaigns that are designed to create a connection, with content that speaks to the core values of customers and motivates them to take action. It will become much louder, but hasn't the marketer's job always been to cut through that noise?

More analysis of consumer sentiment.

Recent consumer surveys show that awareness of artificial intelligence has grown in the past year, despite the fact that people aren't ready to embrace it completely.

According to a survey, 89% of adults had heard of it, compared to 50% in 2021, but sentiment remains mixed. 42% of people had a negative view of the technology, 16% were positive and the rest were in the middle.

According to the survey, people are positive that artificial intelligence will improve the effi ciency of regular tasks and save them money on services and goods, but words such as "worried" and "dangerous" were seen as negative sentiment.

Almost half of consumers are open to interacting with artificial intelligence if it makes the customer experience more convenient, according to a study by Redpoint Global. A survey by Redpoint found that a majority of consumers want to know when artificial intelligence is being used.

A bad experience of artificial intelligence could lead to them writing off a brand completely, with 76% saying they wouldn't trust a brand if it wasn't perfect. It is clear that brands and retailers will need to make sure people understand how and when artificial intelligence is being used.

There is a great opportunity for brands and retailers in artificial intelligence, but successful ones will be those who keep a human touch and are transparent about how they use it.

Stephen Finch founded Vagabond Wines.

In an article I wrote last year, I got into a debate with a person who declared that all artificial intelligence in wine was useless. It is hoped that the arrival of next- generation tools will make the potential of artificial intelligence in wine less frightening.

On the consumer side, I think there's a lot of potential. Customers respond well to retailers who get them. When they have customers in mind, our best people are great at crafting compelling offers. There is a limit to the amount of data that can be uploaded.

We can greatly increase the ability of our best people to do their magic across a larger group of customers by adding artificial intelligence. There is so much scope for artificial intelligence to make it easier for our best people to do their jobs.

This can only be a positive thing in an age of constant cost increases.

Liam is the director of the distillery.

When very complex skills were needed, I first used artificial intelligence. The world's first artificial intelligence gin was created a few years later. It wasn't really easy.

I use Artificial Intelligence on a daily basis through a simple prompt on a website. As we showed with Monker's Garkel, artificial intelligence has roles in product development and process management, but I use it most for non-production work.

Here are some examples of the long list. I usually take three hours or more to write a post on my website. The first version of a generative artificial intelligence tool can take a lot of time. Artificial intelligence can quickly create a beautiful image for me if I don't have a suitable image.

Artificial intelligence can be used in written agreements and other areas. It is possible to quickly and easily draft an agreement. Generative artificial intelligence allows me and my companies to operate at a higher level than our resources would have allowed.

I didn't want to use artificial intelligence to write this. I don't know if I did.

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