Williams has overseen Ebay's partnerships with Love Island and MTV's car-renovation series, as well as the "The Ebay Way" marketing campaign.
Williams joined Ebay from Asos, where she was the global brand director, overseeing marketing and customer programmes, creative strategy, content planning, consumer comms and social media output.
Murray Lambell held the role of vice president, general manager of Ebay UK since 2020 and has been promoted to global general manager of home, garden and refurbished categories. Lambell will be based in Switzerland.
Eve has been promoted to lead our UK business, which is our second largest market.
She brings a wealth of cross-functional experience to the UK leadership role, including as UK CMO where she changed the way we understand and engage British customers.
At an exciting time in Ebay's history, I feel incredibly privileged to step up to this role.
In the UK, millions of people use our platform to buy and sell everyday, while hundreds of thousands of small businesses across the country use Ebay to reach millions of customers.
We are uniquely positioned to offer a smarter, more sustainable place to shop as UK shoppers think more about the environmental impact of how and what they buy.