Fox Touts Ad-Supported Streaming Platforms to Marketers

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by Lindsey Francy Mar 23, 2023 News
Fox Touts Ad-Supported Streaming Platforms to Marketers

There is a person named Eric Gruen wedel.

March 22,23.

The upfront was held in New York. Fox Weather was included in the presentation.

Fox Weather, like Fox Entertainment's Tubi streaming service, underscores Fox Corporation's attempt to mostly focus its over-the-top video market strategy towards free advertising-based streaming platforms. Fox Nation is marketed as an alternative to Fox News.

Digital advertising revenue is projected to grow 8% in the next five years. Digital video will be the fastest growing ad format.

Fox is trying to get marketers to use digital distribution.

Over the last five years, we have invested heavily in our platforms and added an entire universe of content with seven brand extensions stemming from our Fox News Channel.

The Media Play News daily newsletter is free to subscribe to.

Fox News Digital, Fox News Audio, Fox News Books and Fox Business are newly refreshed.

Scott said that they have a direct-to-consumer streaming service for expatriates who want to watch Fox News when they are overseas.

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