Sky appoints Lauren Quaintance to new chief media and data officer role

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by Samuel Pordengerg Mar 23, 2023 News
Sky appoints Lauren Quaintance to new chief media and data officer role

Quaintance is an award-winningentrepreneur and executive who is experienced at leading teams. She understands the link between content and commerce.

Quaintance has high level experience in developing new streams of revenue and is able to accelerate the shift to digital. She has developed her understanding of client needs by working with some of the biggest brands in the world.

Quaintance started her career in journalism in New Zealand and later took on executive roles at Fairfax Media in Australia and built successful start-up Storyation.

Quaintance is a director on the Crusaders board. The notes outline other credentials.

One of Sky's priorities is to maximize the opportunity we see in the advertising space, and particularly in the free-to-air space. The renewal of our advertising lens and the importance of data cannot be overstated. We have access to a lot of data about our customers, but there is more we can do to increase our competitive edge. The newly-created executive role of chief media and data officer ensures we give the right attention to these priorities, and we are thrilled to have Lauren join us.

Sky is well positioned with highly valued content, deeply engaged audiences and significant reach via free-to-air. I will be joining Sky's leadership team and helping the organisation to take advantage of these advantages.

On March 29th, Quaintance will join the Sky team.