Bynder, a leader in digital asset management, has released new data on the connected nature of its platform.
Bynder served 18 billion digital assets in just one month, representing 185 percent growth over the previous six months. The total number of digital assets on its platform grew over the course of a year.
There is a growing need for organizations to operate in a world where consumer demand for targeted content across multiple touch points continues to grow.
The data shows that by placing a DAM platform at the center of a connected martech and ecommerceecosystem, content can be delivered across a network of integrated platforms. The benefits of this approach include unifying storage locations, automating asset variations at scale for each channel and gaining insight into asset performance.
Bynder reported an increase in the number of integrations with other technologies. Content is connected to more than 200 platforms, including content management systems, product information management, and work management. Some of the most common integrations are with Adobe, Contentful, InRiver, Wrike and monday.com. Customer usage of these integrations increased by 23 per cent over the same six-month period.
In a world of proliferation of content, brands need to provide a seamless content experience to their customers. Having a system of record for your assets will allow brands to automate the delivery of content directly to all content-serving platforms, bringing consistency across buyer journeys and speeding time to market.
The need to deliver content to end user touch points has become more important than ever. We are committed to building on the largest catalog of out of the box integrations in the DAM category.
Today's data shows the growing mission criticality of DAM and the shift that leading brands are making to deliver exceptional content experiences.
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