Animoca Brands partners with Hex Trust to launch NFT-centric custodial wallet solution

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by Lindsey Francy Mar 22, 2023 News
Animoca Brands partners with Hex Trust to launch NFT-centric custodial wallet solution

Animoca Brands, an institutional-grade digital asset custodian licensed across financial hubs including Hong Kong, Singapore, Dubai, and Italy, and Hex Trust, an institutional-grade digital asset custodian licensed across financial hubs including Hong Kong, Singapore, Dubai, and Italy, have formed a partnership to

Users of Gryfyn's custodial wallet can enjoy a secure Web3 experience. The wallet is an NFT-centered multi-chain wallet with bank-grade security that allows users to interact easily and securely across multipleBlockchains and Web3 products.

Gryfyn wants to reach Web2 audiences who have heard of Web3 but haven't tried it yet, according to a conversation with MARKETING-INTERACTIVE. We hope to have Gryfyn available in multiple languages later in the year.

For the first year of Gryfyn's phased launch, the company is focusing on experiences that matter to the broader audience, such as fan experiences, practical experiences, and partnerships with beloved brands.

It's a worthy challenge for anyone building in the space right now to think about new ways to present the kind of experiences that Web3 canunlock. Gryfyn is focused on creating a product that is easy to use, fun to use, and useful for people.

Gryfyn has raised US$ 7.5 million from a group of backers that include Liberty City Venture, GameFi Venture, Lavender Hill Capital Partners, Mind Fund, Animoca Venture, Lead Block Partners, Angel Hub, Brinc, and angel investors.

Arnoldo Concepcin is the co-COO of Animoca Brands. He said that they wanted to connect people to new things. Whether it's in games, sports, music, education, transportation or anything else, anyone can connect with their favorite experiences with the help of a digital passport. We are excited to bring Web3 to the mass market.

After a successful soft launch at Hong Kong Fintech Week in November 2022, Gryfyn has signed global partners and will be rolling out new features.

"Gryfyn is a major part of our efforts to bring mass adoption closer by providing high-quality users," said Yat Siu, executive chairman and co- founder of Animoca Brands. It's important because we want our users' data to be protected at all times and only a specialized service can do that.

"Gryfyn will become even more important given the increasing number of people who want to use it."

Animoca Brands has been reached out to by MARKETING-INTERACTIVE.

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