Instagram unveils two new advertising channels

by Anna Munhin Mar 22, 2023 News
Instagram unveils two new advertising channels

There are two new advertising channels on the photo sharing website. Reminder Ads is available now and is expected to be launched in the coming months.

Haleon built social media intel in-house.

They are what? Advertisers can use Reminder Ads to build awareness, anticipation, and consideration. One day before, 15 minutes before and at the time of the event are the times when consumers will get reminders. After a successful test run, the company says this is the next step.

Instagram Ads 800x572
Reminder Ads image via Instagram

Now trying to find something. The social network is testing putting ads in search results to reach people who are searching for businesses. There is a chance that these ads will be highlighted in a way that distinguishes them from the marketing content that currently appears in search results.

What makes us care? Meta is struggling financially, but it may be counter productive to have more ads on the photo sharing site. The company is being pressured by TikTok. More than twice as much as TikTok is giving marketers the best return on investment. Last year, TikTok had an average revenue of $46.86 per user. TikTok's users spend an average of 89 minutes a day on the site, three times as long as the average for the other photo sharing sites.

There is a chance of oversaturation. Do you remember the social networking site? It was doing well until it was bought by News Corp. When you open the app, you'll see ads on the Explore page, Explore feeds, Reels, Stories, user profiles and more. It is hoped that more ad inventory doesn't mean less ad viewers.

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