They Said It Couldn't Be Done: Instagram Gets Even More Ads

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by Anna Munhin Mar 22, 2023 News
They Said It Couldn

A screenshot of Instagram's new reminder ads.

For a long time, users on the photo sharing app spent their time scrolling past posts from friends, family, and exes in a desperate search for marketing content. It seems that we were heard by the social network. The company has found a way to fill the app with more ads, this time in search results and push notifications.

New brands, products or upcoming events are what people come to discover on the photo sharing site. There are two new ad products that give businesses more ways to get discovered and form meaningful connections.

The post is short, but the company says it is testing ads in search results to reach people who are searching for businesses. You can see the ads when you type in a search term. You can expect the search ads to look similar to real search results if they are anything like the ones on Amazon. The ads will be launched in the near future.

That is not the only thing. It seems like the company is more interested in the newReminder ads. The new ads are supposed to help companies announce upcoming events and movements. Advertisers will be able to include a reminder button when you scroll past an ad. You will be able to get three notifications a day before the event, 15 minutes before it starts, and at the time it happens.

There are advertisements in the notifications on your phone. There were ads for other companies in the app in the late 20th century. There is an Apple store there. Some of the exciting and horrible places you will see ads in are listed below.

It seems like you're seeing more ads. There is no accident. As interest rates go up and venture capitalists tighten their purse strings, companies are forced to find new ways to make money. It is easy to increase the number of ads on a consumer platform.

There is a side effect of one company's privacy efforts on the number of ads we see. The app tracking transparency setting was introduced by Apple in 2021. The flow of user data is cut off when most people say no.

It is harder to target ads because of less data. One solution for ad-driven companies is to get people to see more ads.

You can feel the effects of all these economic forces on the photo sharing website. A stroll through the app isn't just about seeing posts from people you follow. It is becoming a way to get ads into your veins.

The app has a lot of advertising products with attractive names such as image ads, reels ads, video ads, carousel ads, collection ads, and many others. If the app added more ways for businesses to make money, it would be great. Many people were hesitant to ask. It looked like an impossibility. If you will it, it is not a dream.

One of the boldest projects of all time was announced by John F. Kennedy in 1962. Kennedy said that they chose to go to the moon in this decade because they are hard. When it comes to pleasing advertisers, it is clear that the best and the brightest at the social network.