It stands to change everything because ofrative artificial intelligence. Companies looking to automate the production of everything from emails to social media copy are very interested in the products of Openai.
This is a unique opportunity for marketers. A number of benefits previously only available to large companies with their own proprietary data sets are now available to those who can successfully leverage the power of artificial intelligence.
Marketing teams can use artificial intelligence to create relevant and personalized consumer experiences.
How Does AI Marketing Work?
Data, rules, and algorithms are used in the creation of artificial intelligence marketing technologies. It is possible for users to input any type of prompt and receive artificial intelligence-generated copies. The program can be further trained and adjusted with more information.
There are applications for marketing artificial intelligence tools. They're able to.
- Track and evaluate things like campaign performance or social media sentiment
- Aid in topic and narrative research
- Assist with web page development
- Provide accurate summarization and transcription of reports, webinars, and more
There are still gaps in the quality of what artificial intelligence can do. It can change how your team works. 75% of staff operations will be shifted from production to more strategic activities by the year 2025.
The Benefits of Marketing AI
The potential benefits of artificial intelligence in marketing are not changing. It's possible to build a marketing team with the use of artificial intelligence.
- Faster content development: Generative AI saves marketers time by creating good first drafts on social media copy, blog posts, emails, and web page copy, which allows marketers to focus on refining this content. It also speeds up response times for customer care.
- Increased task efficiency: AI can automate tactical processes, organize data, and answer FAQs, which could help anyone in content, communications, customer experience, digital, social, and marketing operations.
- Improved personalization: AI can improve customer data collection and analysis, which then helps marketers create more tailored customer experiences and ultimately improve sales.
- Real-time performance analytics: Monitoring tools can blend competitive intelligence, market trends, and campaign performance at fast speeds, giving marketers more information and more bandwidth to take action on insights.
How to Get Started
It is important to start small because generative artificial intelligence is still in its infancy. It's best use is as an assistant. The key is to do things differently. There are some steps to start using marketing tools.
- Starting with a pilot: Identify one function — such as customer experience or social media — that can test the technology and determine best practices. Then, you can expand it to other similar functions.
- Reframing roles: Evaluate your current team to identify who might benefit the most from working with AI marketing technology, and try to align tasks with function and roles with purpose.
- Scaling around customer experience: The more data given to AI, the better it can inform your marketing strategy. Companies should seek out technology platforms that combine marketing AI tools to provide a 360-degree view of your customer.
The Takeaway
Artificial intelligence will definitely play an important role in marketing in the future. Ensuring that your company won't be left behind as this revolution takes place is a result of finding a solution that can integrate tools like OpenAI's GPT-3 into existing social commerce, marketing, and live support features.
At emplifi.com you can learn how Emplifi can help improve your marketing strategy.
