A B2B marketer’s guide to long-form content

by Anna Munhin Mar 22, 2023 News
A B2B marketer’s guide to long-form content

Content marketing helps achieve company branding goals, according to 87% of marketers. It helped them build credibility with their audience.

Interest can be turned into action by long-form content. You can increase brand awareness by generating leads. To be effective, long-form content needs to be worth it.

How to use long-form content effectively and where to include it in your content marketing plan will be discussed in this article.

The key thing to know is:

  • You can find long-form content in different lengths, formats and contexts.
  • The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader.
  • You need a strategy to create and implement long-form B2B content effectively.

Defining long-form B2B content

Long-form content marketing is something to ask about. This term is often thrown around liberally by marketers. It's possible to find definitions with differing word counts, but "long" usually refers to written content between 1,200 and 7,500 words. As in-depth as a case study or industry report, it can be as casual.

If you want to reap the benefits of your content, you need to map it out.

Benefits of using long-form content in B2B marketing

Do you get anything from using long-form content? The benefits are large and easy to understand.

Gain higher search rankings

You know the power of search engine optimization if you know anything about content creation. There are a number of reasons why well-crafted content on the internet has significant value.

  • It increases click-through rates and time on your page.
  • Google’s algorithms prefer websites rich with content.
  • It increases your chances of being a featured snippet from a Google search.
  • It betters your opportunity to earn quality backlinks.
  • Long-form content allows you to showcase your thought leadership.

One way to increase organic traffic is to boost your search rankings. Everyone wants to drive more traffic to their business.

A brand owner's dream isCredibility is a brand owner's dream It's possible to detail what you have to offer in long-form content.

It is important to choose content topics carefully. It is your chance to show your clients how you can help them.

Do you do the best job? How can you organize and research that information? You will have the foundation for long-form B2B content if you answer these questions.

Refurbish your hard work into other marketable content

Content that goes into great depth about a topic can become valuable marketing assets. Statistics can be used to create Infographics or Quizzes for Social Media. Minor alterations can be made to your posts to turn them into Ebooks.

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Best practices for long-form B2B content

You are aware of what and why of long-form content. Let's discuss the "how."

Consider how you can provide your marketing team with content they can use in the future.

Evaluate your competitors’ content

What are your rivals doing? What can you do to make it better? Before committing to a long-form content strategy, there are some questions to be asked.

Businesses can be shown what other businesses think on a topic. To cultivate a voice for your brand, use that information to create something entirely new or approach the same topic from a different point of view.

Every chance to show your thought leadership with what you say will help cultivate long-term relationships with new or existing clients.

Start with a plan

Most consumers trust companies that provide valuable content.
Image source: Foundr

What do you know about your market? Content marketers use customer data platforms to create a database of gold.

You know what your readers want when you know who they are. You can create a plan to keep them happy.

Use formatting techniques to keep the reader interested

It's equally important what you say and how you say it. You know how to speak with authority. The format you use will help you move the buyer to the next stage. As you create long-form content, consider these techniques.

  • Create smaller sections, making it easier to skim the content.
  • Organize with detailed headings and subheadings.
  • Include a content section with hyperlinks to headings for extra-long pieces.
  • Use visual aids, such as infographics and charts, to deliver your message in more ways than one.

The content should be easy to read and flow into each new heading or subheading.

Implementing long-form content into the sales funnel

It doesn't mean every piece you create must be over 1,200 words. The B2B marketing strategy uses a multi-technique approach.

It's possible to impress clients with a how-to guide. You can use a case study to demonstrate your field expertise.

Hit them with an interactive piece near the end of the decision process. Marketing and sales can be improved by long-form content.

Long-form content creates long-term success

B2B marketing is characterized by clarity and short attention spans. To create pieces with a lot of information, apply that. It is only helpful when the information is useful.

Long-form content can be used to develop relationships with existing and new business clients.

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The opinions of the guest author are not those of MarTech. There are staff authors here.