AdFest 2023: What Not to Miss from BBDO's Lineup of Events

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by Jacob Solomon Mar 22, 2023 News
AdFest 2023: What Not to Miss from BBDO

Ad Fest will bring together some of the biggest names in advertising and marketing to share their insights on the latest industry trends. A workshop on "Creativity for the Mobile-First Era" and a keynote speech on the topic of "Brand Purpose in Asia" are among the exciting events planned from Friday.

The workshop 'Creativity for the Mobile-First Era' kicks off on Friday, March 24th, from 9.30am to 13pm in Room Pattaya 3 at the Pattaya Exhibition and Convention Hall.

The workshop will focus on TikTok and help attendees create engaging and compelling content that is relevant to their target audience. The strategies for creating compelling TikTok content and reaching specific target audiences will be shared by the strategist.

Before the end of the day, participants will be able to develop their own action plan for their future marketing campaigns.

Interested attendees are urged to register as soon as possible because the workshop is limited to 30 delegates. Participants are required to bring their own laptops and mobile phones.

Click here if you would like to register.

Hans Lopez-vito, COO ofBBDO Asia, will give a keynote speech at 4.15pm on Friday, March 24th. Key findings from the latest report on brand purpose will be covered in the speech. Hans will help marketers and agencies in crafting more effective, purpose-driven brand narratives by analyzing the socio-cultural nuances in how consumers from different countries react to brand purpose.

Anyone looking to create more impactful brand narratives and marketing campaigns that connect with consumers across the region will benefit from this session.

The report on 'Brand Purpose in Asia' can be downloaded for free.

Visit their official website to learn more about Ad Fest.