Firms can use artificial intelligence to automate mundane tasks. The key strategies your firm can use are listed below.
Content creation
Content creation can be improved with the use of artificial intelligence. Artificial intelligence-augmented content creation can help identify topics that appeal to a certain audience, increase the efficiency of creating content, personalize content for individual users, and improve the flow of content for better engagement and outcomes.
Natural language processing can be used to create text-based assets such as articles, emails, and social media posts.
Artificial intelligence can speed up the process if you let it. The job of a full-time content writer is still being done. They can do more work in less time if they get initial outlines and rough draft. They can become fact checker and editor.
SEO
A lot of marketing departments spend a lot of time on routine search engine optimization tasks.
Maximizing your search engine rankings can be done with the use of artificial intelligence. You can use artificial intelligence to identify ways to improve your website's performance. You can use artificial intelligence to monitor website performance, track competitor tactics, and find new opportunities.
Firms are using artificial intelligence to improve their social media marketing efforts. You can use artificial intelligence-driven tools to track conversations, monitor user sentiment, identify influencers, suggest content ideas, analyze the performance of previous campaigns, and even create custom visuals for social posts.
Client service
Accounting firms can use artificial intelligence to give their clients a personalized experience. You can use artificial intelligence on your website to answer basic client queries, schedule appointments, and provide information about your services.
Artificial intelligence can be used to analyze client conversations and identify patterns that may indicate client preferences.
AI-augmented marketing analytics
Insights and actionable recommendations can be provided by your firm through the use of artificial intelligence. You can use these tools to analyze client behavior, identify trends, and measure the success of previous efforts. Your marketing professionals can use these insights to make better decisions about how to allocate their limited resources and adjust their strategies for maximum effectiveness.
How can marketing professionals use the power of artificial intelligence to improve their operations? Firms need to invest in artificial intelligence-driven marketing now to remain competitive. It is a powerful tool that can help you create high-quality content, improve your social media campaigns, and give you insights into your clients. It's important to carefully evaluate the potential return on investment and consider how you can use the technology in a meaningful way. With the right strategies in place, your firm can use artificial intelligence to maximize efficiency.
Jon is a shareholder at Boomer consulting.
