Havas Play global launch: Havas Sports and Entertainment, Havas Content, Cake India merge in India: Best Media Info

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by Jacob Solomon Mar 22, 2023 News
Havas Play global launch: Havas Sports and Entertainment, Havas Content, Cake India merge in India: Best Media Info

The goal of the new network is to create meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

The belief that consumer passions are at play leads to more meaningful engagement.

The arts, tech, healthcare and consumer goods are some of the things that will be activated by this global network.

The Havas Play network will unify agency brands and expertise within the organisation and retire the Havas Sports and Entertainment brands in markets where they currently exist.

In India, there are three entities, one of which is part of the Havas Media Group India, and the other two are part of the Havas Creative India.

R Venkatasubramanian, President and National Head of Investments, has been given the additional responsibility to lead Havas Play in India.

The chief executive officer of the Havas Media Group India network is Mohit Joshi.

Under the new structure, Venkat will be reporting to the Senior VP, Prachi Narayan, Vice-president and Rajika Mittra, Managing Partner.

The agency said that the launch simplified existing services for clients. To provide strategy, up skills, and expands upon existing talent to provide strategy, up skills, and expands upon existing talent to provide strategy, up skills, and expands upon existing talent to provide strategy, up skills, and expands upon existing talent to provide strategy, up Skills, and expands upon

After appointing Havas as the global agency of record across media and creative at the end of 2022, Harman International now appoints Havas Play as a global gaming agency of record.

Agency experience can be found in sports, gaming, music and entertainment for many brands.

The real opportunity of Play for brands is maximized by only one company. The launch of this global network is something we are best positioned to do through our Villages in bringing together the range of skills, tools and services needed to succeed in activation brands in meaningful ways, and our completely unique position within Vivendi as a global leader in entertainment. The Chairman and CEO of the Havas Group says that clients of the play will have unparalleled access to create meaningful experiences in collaboration with the cultural influencer that command their consumers' attention and passion.

The agency said, "Havas Play, already established in Havas' HQ market, France will continue to differentiate in three ways: optimising activation through a deep understanding of what makes brands 'Meaningful' based on over 12 years of research; a unique commitment to ethics, sustainable practices and

Havas Play will allow brands to play like never before, creating moments that break through to consumers in booming concert halls, cheering sports crowds, and the bustle of Paris Fashion Week. A shining example of how our organization works cohesively as an integrated network is the connection between Vivendi and Havas Play.

Rana Barua, Group CEO, Havas Group India, said, "We are constantly strive to assist clients in navigating the ever changing and dynamic advertising and marketing industry by breaking down silos and creating more integrated solutions." The launch of Havas Play is a big step towards that. There is a distinct advantage that shapes core components of the planning process, such as custom data and insight from across Vivendi on fan behaviour, global music, film, gaming, and publisher intellectual property access. Over the years, we have seen a huge opportunity in sports, culture, and entertainment in India and launched several companies.

I am confident that joining the forces of these three entities will lead to the creation of a first-ever and one-of-a-kind offering in India.

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The info is at Best MediaInfo.