Shutterstock Teams With NVIDIA to Build AI Foundation Models for Generative 3D Artist Tools

by Lindsey Francy Mar 21, 2023 News
Shutterstock Teams With NVIDIA to Build AI Foundation Models for Generative 3D Artist Tools

The Picasso generative artificial intelligence cloud service can be used to quickly generate 3D content for industrial digital twins.

Shutterstock, Inc., a leading global creative platform for transforming brands and media companies, is partnering with NVIDIA to train custom 3D models to create generative 3D assets. Through a first of its kind collaboration, 3D models will be trained with Shutterstock assets and converted into high-fidelity 3D content.

Creative Flow, an extensive toolkit designed to power the most seamless creative experience, will be the latest addition when the models are introduced on The text-to-3D features will be introduced on the NVIDIA Omniverse platform for building and operating industrial metaverse applications.

The next generation of 3D contributor tools will be powered by the generative 3D partnership with NVIDIA. This is the first of its kind partnership and it furthers our strategy of bringing new products, tools, and content to market. Combining our 3D content with NVIDIA's foundation models will allow us to take advantage of a large market opportunity.

It can be difficult to build a high quality, detailed 3D model from scratch with today's professional software. In the case of a content being created for use as a digital twin, the complexity of the job can take days or even weeks depending on the specifics of the model. 3D artists will be able to create object shapes, assist with object unwrapping, texture and materials, and even produce complete 3D models ready for use in a wide variety of applications with the help of Shutterstock.

NVIDIA Vice President of Developer Programs Greg Estes said that generative artificial intelligence makes it possible for software makers and enterprises to build tools that use simple text prompts to create 3D assets for digital twins, simulation and design. Developers will be able to spend more time exploring new concepts and refining their ideas thanks to the training of a custom model with the NVIDIA Picasso generative artificial intelligence cloud services.

Shutterstock will compensate artists through its Contributor Fund for the role their intellectual property plays in training the generative technology, as part of its responsible AI focus and correlation with sales of the customized 3D models on the platform.

Since its founding in 1993, the company has been a leader in accelerated computing. The creation of the metaverse is being fueled by the growth of the PC gaming market, redefined computer graphics, and the era of modern artificial intelligence. The company is now a full-stack computing company with data center-scale offerings. There is more information at

SHUTTERSTOCK is a platform for brands and media companies. High-quality licensed photographs, illustrations, 3D models, videos and music can be found directly and through its subsidiaries. With its growing community of more than 2 million contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 600 million images and 45 million video clips.

The company is based in New York City and has more than 150 countries to serve. Splash News, an entertainment news agency for newsrooms and media companies worldwide, is owned by the Company.

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The benefits, impact, performance, availability and features of the partnership between the two companies are included in the forward-looking statements. The impact of technological development and competition, development of new products and technologies or enhancements to the existing product are some of the important factors that could cause actual results to be different. The company's website contains copies of reports that have been filed with the SEC. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA is not obligated to update these forward-looking statements to reflect future events or circumstances.

There are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements of historical fact are the only ones that are forward looking. Examples of forward looking statements include, but are not limited to, statements regarding guidance, industry prospects, future business, future results of operations or financial condition, new or planned features, products or services, management strategies and our competitive position. The words "may", "would", "should", "could", "expect", "aim", "anticipate", "believe", "estimate", "intend", "plan", "predict", "project" are examples of forward- These words are not included in some forward-looking statements. The forward-looking statements contained in this document are subject to known and unknown risks, uncertainties and other factors that could cause the actual results to differ. The caption "Risk Factors" in our most recent Annual Report on Form 10-K as well as other documents that the Company may file from time to time with the Securities and Exchange Commission are examples of the risks and uncertainties. The forward-looking statements contained in this press release are made only as of this date and Shutterstock assumes no obligation to update the information included in this press release, whether as a result of new information, future developments or otherwise.

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