Adobe bets big on generative AI; announces new services and partnerships with Accenture, NVIDIA

by Anna Munhin Mar 21, 2023 News
Adobe bets big on generative AI; announces new services and partnerships with Accenture, NVIDIA

At Adobe Summit, the world's largest digital experience conference, the technology giant announced detailed plans and announcements that will empower brands to drive experience-led growth. All of the company's users are getting better experiences. The highlights from the first day of the summit can be found in Storyboard18.

There are new models of artificial intelligence.

Firefly is a new family of generative artificial intelligence models that focus on the generation of images and text. David Wadhwani is the president of digital media business at Adobe. Adobe will bring generative AI-powered 'creative ingredients' directly into customers' workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy, he said.

generative artificial intelligence is being designed by Adobe to benefit creators. Creativity and design have never been more appreciated. Content demand has doubled over the last year and two-thirds of brands think it will grow over the next two years, according to a recent Adobe study. Adobe is using artificial intelligence to make this burden easier.

The intent of Adobe is to build generative artificial intelligence in a way that will allow customers to monetize their talents. The compensation model for Adobe Stock contributors will be revealed once Firefly is out of the public eye.

The generative artificial intelligence innovations have been announced by Adobe. Adobe has delivered intelligent capabilities through Adobe Sensei in its enterprise applications for more than a decade. The next evolution of Adobe's innovation is generative artificial intelligence, which will provide businesses with unparalleled speed and productivity. Customers will be able to move between features and services in Adobe Experience Cloud.

The senior vice president of Adobe said that the company has a vision for generative artificial intelligence that covers the full lifecycle of customer experience management. generativeai is a technology that will impact every aspect of how brands connect with their customers.

Advanced generative artificial intelligence models will be developed by Adobe andNVIDIA.

The world's leading creators and marketers will benefit from a new generation of advanced generative artificial intelligence models. Some of these models will be brought to market through Adobe's Creative Cloud flagship products, as well as through the new NVIDIA Picasso cloud service for broad reach to third-party developers. Supporting commercial viability of the new technology is one of the priorities of the partnership.

“Adobe and NVIDIA have a long history of working closely together to advance the technology of creativity and marketing,” said Scott Belsky, chief strategy officer and EVP, design and emerging Products, Adobe. “We’re thrilled to partner with them on ways that generative AI can give our customers more creative options, speed their work, and help scale content production.”

According to Greg Estes, VP of corporate marketing and developer programs,rative artificial intelligence provides powerful new tools to empower unprecedented creativity. We will be able to bring the transformational capabilities of generative artificial intelligence to enterprises to help them explore more ideas to efficiently produce and scale incredible creative content.

New generative artificial intelligence services are being developed by Adobe to assist in the creation of video and 3D assets and to help marketers scale and personalize content for digital experiences.

Accenture and Adobe to collaborate

The two companies are collaborating on new services that will help marketers more effectively create and deliver content using Adobe's integrated content supply chain solution.

Marketing organizations can cut costs and drive growth by using data. With rapidly evolving customer preferences and the exploding number of channels, markets and formats, marketers are increasingly challenged to produce personalized, dynamic and optimal content that brings their brands to life. 95 percent of global leaders think their customers are changing more quickly than their businesses.

Jim LaLonde, lead of the Adobe Business Group, said that with the growing speed of content production comes the need to identity the right content, format and channel for each asset to deliver engaging customer experiences. Our new services bring together the people, tools and workstreams needed for our clients to effectively plan, create, manage and deliver content around the globe.

The vice president of business development and partners at Adobe said, "Content fuels the digital economy and together Adobe and Accenture are helping brands to build high performing content supply chains that deliver the quantity and variety of effective, personalized content customers now expect." With content demand expected to grow five times over the next two years, Adobe and Accenture will help marketers transform the content supply chain.

The writer is in Las Vegas to attend an event.

The first edition was published on March 21st.