The retail space is changing quickly as marketers experiment with new ideas. She talked about the trends on her radar and what she learned at Shoptalk.
Do you think you will get a lot of information about emerging technologies at Shoptalk?
It's absolutely true. Everyone is talking about the new thing this year. The metaverse would probably lead as the topic that was the most talked about in 2022.
This year is not likely to see a lot of startup built with this technology at the core.
In terms of other new areas, I don't expect most startups to showcase entirely new technologies, we usually see more of an evolution where companies find creative ways to use existing technologies
Retail media is one of the biggest topics. New retailers are getting in the game.
Retailers starting out on this journey have stumbled as they've tried to use their existing digital marketing teams to build out retail media networks
Marketing a retail brand is not the same as building an ad platform. B2B is different from B2C in that it requires a different set of skills.
The bigger retail media networks have been able to tap into talent from places like Meta.
Social commerce, what about it? What do you think is going to happen this year?
Everyone likes to say that social commerce is dead when there is a pull back on their initiatives. I don't think we're done yet.
To say that social commerce won't work in the US is short-sighted.
I don't think inspiration and transaction will stay separate forever. You will see them get closer together and find more ways to make money.
What more do you want to learn about at Shoptalk?
We had Joe Laszlo from Shoptalk join us for a Q&A at the Insider Intelligence office recently, and he talked about some of the companies on the startup pitch on Sunday. Frate is a Canadian startup that does peer-to-peer returns to make the returns process more sustainable.
At the event, there are new angles on retail pain points.
This was published in the daily newsletter. You can get more retail insights and statistics here.